Marketing, PR & Advertising

Nonprofit lessons on storytelling and the science of generosity

International aid organization Food for the Poor has its direct mail fundraising campaigns down to a science. With programming comprising 96.4 percent of the...

Grand Rapids Griffins mark 20 seasons

The Grand Rapids Griffins have begun commemorating their 20th season. The Grand Rapids Griffins, in the middle of their 19th season, will begin their 20th...

Re-think the RFP

If you’re a buyer, seller, owner, constructor or designer of buildings, you’ve undoubtedly used or responded to an RFP, or request for proposal. The RFP,...

PR firm names managing director

A public relations firm has expanded its management team. Lambert, Edwards & Associates in Grand Rapids, or LE&A, said this month that it has hired...

Food maker launches website on breakfast

A food maker has launched a website all about breakfast to elicit feedback from consumers and tell its stories. Battle Creek-based Kellogg Company said this...

Neuroscientific research, national study show print is not dead

Despite rumors to the contrary, print is not dead. The American Marketing Association of West Michigan last week welcomed print evangelist Daniel Dejan, print and...

Digital marketing firm flies solo — again

A digital marketing firm is moving and re-branding after ending a long-running partnership with another agency. MINDSCAPE, which was formerly known as MINDSCAPE at Hanon...

SEO tips for small businesses

Search engine optimization, or SEO, is an important component of the online marketing strategies employed by small businesses. SEO is the process of implementing strategies...

Wristband maker grows into two-for-one giving campaign

In November of 2010, brothers Jason, Brandon and Jordan Kuiper sat around their parents’ kitchen table in Hudsonville, creating a new wristband. Zox The Kuiper brothers...

Retailer donates up to $400K of toy sales

A retailer has committed to give up to $400,000 from its toy sales this holiday season to children’s gift-giving charities. Meijer in Grand Rapids said...

Retailer rolls out everyday meal options

A retailer has rolled out a “first-of-its-kind” initiative that blends its stores and online presence to help customers make everyday meals. Meijer in Grand Rapids...

GRAM produces concert series

The Grand Rapids Art Museum’s Sunday Classical Concert Series kicks off this weekend. The series runs every Sunday through March 22 in the museum’s lobby...

SW Michigan First hosts leadership event

In January, individuals from across all business sectors and organizations will convene in Southwest Michigan to be inspired to believe, follow their passion and...

How to easily implement videos into your marketing

The online marketing landscape is constantly changing, but ecommerce and online marketing continue to be very important parts of a business’s strategy. There are...

Grand Rapids Drive partner with bank

The Grand Rapids Drive have a “founding partner.” The team’s president Steve Jbara said this morning that Midland-based Chemical Bank has signed on to partner...

PR firm moves into East Hills

As it nears its two-year anniversary, a public relations firm has moved into a newly renovated office space in Grand Rapids’ East Hills neighborhood. Richett...

Investment banking firm re-brands

An investment banking firm with a 25-year history is re-branding itself to better reflect its scope of services, including a new partnership. Capital "at any...

Furniture maker searches the globe for designers

Up and coming designers will have an opportunity to have their work viewed by one of the world’s leaders in furniture design, regardless of...

Local design firm earns national recognition

A local design firm has received national recognition in two categories for its work promoting Grand Valley State University’s Cyril Lixenberg exhibition. Plenty Creative was...

Highland Park-based network of call centers opening GR office

A grand opening ceremony is taking place today for a marketing and customer engagement solution provider in Grand Rapids. Dialog Direct will be hosting the...