ArtPrize names Founders official brewery

ArtPrize now has an official brewery. Founders Brewing Co. has signed on to be a lead sponsor of the internationally acclaimed art festival for the...

West Michigan Creative Congress visualizes trade show

Special effects wizards and marketing professionals will be glad to know that the West Michigan Creative Congress (WMCC) is tonight. Hosted by Dart Frog Creative...

Pure Michigan campaign generates $1.1 billion in spending

The popular Pure Michigan advertising campaign continues to drive visitors to Michigan, gaining the state $1.1 billion in visitor spending during 2012. The campaign's best...

Inside Track: Flying solo was right decision for McLoughlin’s PR firm

This year, Mary McLoughlin is celebrating the 20th anniversary of her firm, McLoughlin Communications and Public Relations, which she opened in 1993. The celebration is...

Videos: GRid70 design hub expands downtown

What is arguably Grand Rapids’ biggest innovation and design hub has just grown even bigger. GRid70 — a collaborative workspace that houses the creative talents...

Does the creative class create urban growth?

Urban development heavyweights Joel Kotkin and Richard Florida got in a kerfuffle at The Daily Beast recently over the role of the creative class...

Agent X links to Worldwide Partners network

Grand Rapids-based Agent X, a digital and experiential agency, has joined one of the largest full service advertising agency networks in the world, Worldwide...

Art Van teaches interior design

For those who could use a lesson in interior design, Art Van Furniture has a class for you. Art Van, Michigan’s largest furniture retailer, will...

Biggs|Gilmore wins top online ad agency award

Digital advertising agency Biggs|Gilmore has been named the top advertising agency in the 2013 Internet Advertising Competition. The company, which has offices in Kalamazoo and...

How do you measure social media?

After the last blog post about the use of social media by West Michigan organizations, a reader asked a question about how to measure...

Pure Michigan campaign kicks off $13M effort

LANSING — The state’s Pure Michigan tourism campaign kicked off a $13 million national cable television advertising effort on Monday that is partly funded...

RC Productions expands to downtown Grand Rapids

It’s a month of transition for RC Productions. The Muskegon-based company is now operating under the name RCP Marketing — and has expanded with...

HR Collaborative owner authors employee blueprint for small businesses

Local human resources professional Beth Kelly has written a new book, “The EE Gap: Human Resources for Small Business Success,” which provides an HR...

Downtown Market shops for marketing manager

Grand Rapids’ Downtown Market is in search of a marketing manager. Market officials hope to hire a full-time manager to run the marketing plans and...

Lambert, Edwards & Associates reps University Research Corridor

Lambert, Edwards & Associates was selected as the PR firm of record by the University Research Corridor, which consists of Michigan State University, the...

Baby Einstein founder speaks at Top Women Owned Businesses event

Julie Aigner-Clark is the stay-at-home-mom-turned-entrepreneur whose dissatisfaction with children’s programming in the late ’90s led to the creation of the multimillion-dollar The Baby Einstein...

West Michigan social media survey finds disengaged channels

Social media has been around for what seems like an eternity in social media terms. Twitter, Facebook, YouTube and LinkedIn are the most-popular platforms. But...

Buckfire & Buckfire develops mobile app with motorcycle helmet laws

SOUTHFIELD — A Michigan law firm wants to put the motorcycle helmet laws of the land into the hands of riders in the United...

Dart Frog Creative finds success with 3-D rendering

If you’ve flipped through a Crate & Barrel catalogue recently, chances are some portion of the room you were admiring wasn’t real. That’s because more...

Professional marketers stake their claim to own firm

Professional Marketing was a nationally known Grand Rapids-based business for almost 30 years, owned and operated by Diane Carnevale Jones and active across the...