Property management to pandemic management: putting tenants and residents first


Coronavirus is changing everything — how we live, work and socialize, and what we do to entertain ourselves.

Suddenly, everyday activities we have taken for granted come with all kinds of new questions and a need for precautions.

Rockford Property Management recognizes these are challenging times. As such, we have taken many actions designed to promote safety while also offering new ways to engage and connect.

We started, as always, with safety. Working as a team, we deployed a comprehensive program March 12 across our portfolio in the Grand Rapids area that included the following actions:

  • Adopted enhanced cleaning measures within our buildings and all common areas, according to CDC recommendations.
  • Sent consistent, timely communications to our residents and commercial tenants with updates on the COVID-19 situation and informing them of our actions to support their health and safety.
  • Offered continued support from our maintenance staff. The maintenance team remains available for emergency requests.

While our safety precautions remain at the forefront, we sought to keep a sense of community and well-being alive at our properties.

We created a list of stay-at-home entertainment recommendations from our team to help with mental and physical wellness at home. The list highlights top choices of books, movies, podcasts and more to keep the mind working and at ease.

We also are working on a community cookbook with residents submitting hand-selected recipes that will be compiled into a sharable format for all.

Additionally, we leveraged our Rock Perks program to connect tenants with the local community by offering ease of access to retailers, restaurants, coffee shops, wellness facilities and more. With the onset of Gov. Gretchen Whitmer’s stay-at-home order, these perks have shifted to remain in compliance with state regulations.

Our team also conducted a social media contest in which residents tagged their favorite restaurants on Instagram for a chance to win a $50 gift card to that restaurant.

In these difficult times, it’s important to remember that we are not in this alone. We encourage our residents, tenants and the wider community to use these resources to connect in a safe and healthy way, get outside, use technology and support others however you can. We are incredibly grateful for the work others are doing both around our great city and throughout Michigan to help navigate through these difficult times.

This is an incredible community, and we are proud to be a part of it. As we continue to support our portfolio through these measures, we are excited to continue developing the Grand Rapids landscape, shaping additional communities where interconnectivity and engagement thrive. And while we are all taking this one step at a time, in the end, we know we’ll come out stronger — together.

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As executive vice president of real estate development, Monica Steimle-App leads Rockford’s development and property management teams by establishing strategic initiatives, crafting models for business development, and championing marketing and communications efforts. She has established an incredible reputation for building community, fostering hospitality and actively serving the greater Grand Rapids area. Steimle-App is a leader in the community, serving with the Grand Rapids Housing Commission, Hispanic Center of West Michigan, Downtown Grand Rapids Inc. and BOMA West Michigan.
As president of Rockford’s real estate development team, Mike Mraz oversees all aspects of the real estate development process, including financing, acquisitions, leasing, project management, investor relations and owner’s representation. He has more than 17 years of experience in the real estate industry with many high-profile projects completed in the greater Grand Rapids area. Mraz serves as the board chair of the Metro Health University of Michigan Health Foundation Board and the Hope Network Foundation Board.