MARKETING, PR AND ADVERTISING

Increase website conversions and customer satisfaction

In business and life, we have been told for years we only get one chance to make a first impression — so why is your website any different?

Should manufacturers sell directly to consumers?

A customer opens their wallet, ready to make a purchase. The big question is, who are they purchasing from? If you’re a manufacturer, the...

Send more leads: the digital marketing and sales breakdown

The story typically starts like this. We’re projecting fourth quarter revenue to be down by 35%, which could very well spill over and negatively...

4 to-do items for more successful Facebook campaigns

Facebook has done a great job empowering marketers and small business owners with the ability to set up and launch new Facebook and Instagram...

Own your local search presence

There are nearly 2 trillion searches being performed on Google every year. That’s approximately 5.5 billion searches that take place every single day.Given the...

Recession marketing basics

Most business owners have probably heard that there is a recession on the horizon. When you’re someone who owns and runs a small business,...

A checklist: 5 steps toward better blogging

We all know that content rules, right? You have probably been given some story about it being king or queen or at minimum, belonging...

Let the robots do the work — and let your people be humans

In 2019, nobody should be underestimating the power of technology. Yet, countless companies we work with don't have a proper strategy for utilizing automation...

Voice search doesn’t matter

But it matters that, as digital search marketers, we do our job right and, in turn, create a positive effect on voice search.Recently, one...

Marketing, PR & Advertising Notebook

May NotebookMarketing, PR & Advertising articlesCollege raising $3MBrewery producing Bridge Blast downtownWest Side design firm has community in mindPublishing company acquires newspaperWomen in Finance...

Digital advertising surpassing traditional media

It’s finally about to happen. The amount spent on digital advertising will surpass that of traditional media outlets, such as television and print, in...

Bob, what were you thinking?

Robert Kraft, owner of the New England Patriots, is a public relations case study on what not to do. If he has a team...

Marketing, PR & Advertising Notebook

February NotebookMarketing, PR & Advertising articlesBusiness Journal names Top Women Owned Businesses finalistsGrand Rapids Chamber hosting first mixer for creativesCollege forming esports teamNewspaper cuts...

Why employees are your best brand ambassadors

It is impossible to go a day without someone mentioning “influencers” or “influencer marketing” — it has become the buzzword of the moment, and...

Take relationships to the next level

The goal of all marketing, advertising, public relations and digital efforts is to build relationships. It doesn’t matter if you are B2B or B2C....

Digital holiday promotion tips

Whether you admit it or not, the holidays are upon us. We’re well into Q4 and looking to close out 2018 on a positive...

Take part in Giving Tuesday

If there is one thing our community has a plethora of, it is amazing organizations championing worthy causes.Nonprofits are expected to do a lot...

Landing pages vs. squeeze pages: Are you driving users to the right place?

There are a number of good reasons that call for a custom landing page. Typically, they are tied to a specific marketing campaign you’re...

Site performance influences SEO and users

You stream content whenever you’d like, from wherever you are, from whatever device is nearby. We check Amazon to see if a product is...

Should companies be politically active?

In the overly politicized climate we are living in, can companies remain neutral? For many businesses, steering clear of controversial issues is all about...

Is your content strategy human-centered?

Adrienne Wallace, a digital strategist at BlackTruck Media + Marketing, and Ashley Bovin, a content strategist at BlackTruck, contributed to this post.One of...

Advice for new communications grads

Every spring, our agency is flooded with emails from recent graduates in the communications field looking to start their careers.We always love to connect...

The implications of General Data Protection Regulation on businesses

Adrienne Wallace, a digital strategist at BlackTruck Media + Marketing, contributed to this post. Cambridge Analytica and the great Facebook debacle of 2017-18 sure has...

Despite data scandals, Facebook is shaping the future

Facebook. FB. The ‘book. Mark Zuckerburg has built the largest social network in the history of human beings, with over 2.2 billion active users...

Why media training is a smart investment

Everything you do, say — and don’t say — is now accessible to the entire world.The digital age means you cannot hide anywhere, meaning...

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