Grand Rapids Business Journal

Here are my tips for creating your 2021 PR strategy amid the ongoing pandemic, as well as a few trends we might see in the coming year.

In business and life, we have been told for years we only get one chance to make a first impression — so why is your website any different?

A customer opens their wallet, ready to make a purchase. The big question is, who are they purchasing from? If you’re a manufacturer, the...

The story typically starts like this. We’re projecting fourth quarter revenue to be down by 35%, which could very well spill over and negatively...

Facebook has done a great job empowering marketers and small business owners with the ability to set up and launch new Facebook and Instagram...

There are nearly 2 trillion searches being performed on Google every year. That’s approximately 5.5 billion searches that take place every single day.Given the...

Most business owners have probably heard that there is a recession on the horizon. When you’re someone who owns and runs a small business,...

We all know that content rules, right? You have probably been given some story about it being king or queen or at minimum, belonging...

In 2019, nobody should be underestimating the power of technology. Yet, countless companies we work with don't have a proper strategy for utilizing automation...

But it matters that, as digital search marketers, we do our job right and, in turn, create a positive effect on voice search.Recently, one...

May NotebookMarketing, PR & Advertising articlesCollege raising $3MBrewery producing Bridge Blast downtownWest Side design firm has community in mindPublishing company acquires newspaperWomen in Finance...

It’s finally about to happen. The amount spent on digital advertising will surpass that of traditional media outlets, such as television and print, in...

Robert Kraft, owner of the New England Patriots, is a public relations case study on what not to do. If he has a team...

February NotebookMarketing, PR & Advertising articlesBusiness Journal names Top Women Owned Businesses finalistsGrand Rapids Chamber hosting first mixer for creativesCollege forming esports teamNewspaper cuts...

It is impossible to go a day without someone mentioning “influencers” or “influencer marketing” — it has become the buzzword of the moment, and...

The goal of all marketing, advertising, public relations and digital efforts is to build relationships. It doesn’t matter if you are B2B or B2C....

Whether you admit it or not, the holidays are upon us. We’re well into Q4 and looking to close out 2018 on a positive...

If there is one thing our community has a plethora of, it is amazing organizations championing worthy causes.Nonprofits are expected to do a lot...

There are a number of good reasons that call for a custom landing page. Typically, they are tied to a specific marketing campaign you’re...

You stream content whenever you’d like, from wherever you are, from whatever device is nearby. We check Amazon to see if a product is...

In the overly politicized climate we are living in, can companies remain neutral? For many businesses, steering clear of controversial issues is all about...

Adrienne Wallace, a digital strategist at BlackTruck Media + Marketing, and Ashley Bovin, a content strategist at BlackTruck, contributed to this post.One of...

Every spring, our agency is flooded with emails from recent graduates in the communications field looking to start their careers.We always love to connect...

Adrienne Wallace, a digital strategist at BlackTruck Media + Marketing, contributed to this post. Cambridge Analytica and the great Facebook debacle of 2017-18 sure has...

Facebook. FB. The ‘book. Mark Zuckerburg has built the largest social network in the history of human beings, with over 2.2 billion active users...