Grand Rapids Business Journal

You don’t need another article to tell you that the world has changed as a result of COVID – We all know that’s true. What some managers are already forgetting, though, is that the pandemic taught us an incredibly valuable lesson: Our employees are human.

In business, we think of a ‘crash plan’ as it pertains to the backup of our critical infrastructure. Databases and information that need to be connected and backed up in order for us to run our businesses in a global economy.

During the moments of clarity attained during the long swim, bike and run sessions, I've identified several parallels between long-distance triathlon training and effective public relations.

First impressions matter. Be it in your personal or professional life, this old adage rings true also as it relates to your website.

The changes being proposed by Google are in an effort to create more privacy on the web. The impact it can have on the advertising industry is where the potential issues arise.

The Super Bowl: It's not only a competition for the teams on the field but also for the brands advertising during the broadcast.

Here are my tips for creating your 2021 PR strategy amid the ongoing pandemic, as well as a few trends we might see in the coming year.

In business and life, we have been told for years we only get one chance to make a first impression — so why is your website any different?

A customer opens their wallet, ready to make a purchase. The big question is, who are they purchasing from? If you’re a manufacturer, the...

The story typically starts like this. We’re projecting fourth quarter revenue to be down by 35%, which could very well spill over and negatively...

Facebook has done a great job empowering marketers and small business owners with the ability to set up and launch new Facebook and Instagram...

There are nearly 2 trillion searches being performed on Google every year. That’s approximately 5.5 billion searches that take place every single day.Given the...

Most business owners have probably heard that there is a recession on the horizon. When you’re someone who owns and runs a small business,...

We all know that content rules, right? You have probably been given some story about it being king or queen or at minimum, belonging...

In 2019, nobody should be underestimating the power of technology. Yet, countless companies we work with don't have a proper strategy for utilizing automation...

But it matters that, as digital search marketers, we do our job right and, in turn, create a positive effect on voice search.Recently, one...

May NotebookMarketing, PR & Advertising articlesCollege raising $3MBrewery producing Bridge Blast downtownWest Side design firm has community in mindPublishing company acquires newspaperWomen in Finance...

It’s finally about to happen. The amount spent on digital advertising will surpass that of traditional media outlets, such as television and print, in...

Robert Kraft, owner of the New England Patriots, is a public relations case study on what not to do. If he has a team...

February NotebookMarketing, PR & Advertising articlesBusiness Journal names Top Women Owned Businesses finalistsGrand Rapids Chamber hosting first mixer for creativesCollege forming esports teamNewspaper cuts...

It is impossible to go a day without someone mentioning “influencers” or “influencer marketing” — it has become the buzzword of the moment, and...

The goal of all marketing, advertising, public relations and digital efforts is to build relationships. It doesn’t matter if you are B2B or B2C....

Whether you admit it or not, the holidays are upon us. We’re well into Q4 and looking to close out 2018 on a positive...

If there is one thing our community has a plethora of, it is amazing organizations championing worthy causes.Nonprofits are expected to do a lot...

There are a number of good reasons that call for a custom landing page. Typically, they are tied to a specific marketing campaign you’re...