MARKETING, PR AND ADVERTISING
Public relations trends to look out for in 2021
Here are my tips for creating your 2021 PR strategy amid the ongoing pandemic, as well as a few trends we might see in the coming year.
Increase website conversions and customer satisfaction
In business and life, we have been told for years we only get one chance to make a first impression — so why is your website any different?
Should manufacturers sell directly to consumers?
A customer opens their wallet, ready to make a purchase. The big question is, who are they purchasing from? If you’re a manufacturer, the...
Send more leads: the digital marketing and sales breakdown
The story typically starts like this. We’re projecting fourth quarter revenue to be down by 35%, which could very well spill over and negatively...
4 to-do items for more successful Facebook campaigns
Facebook has done a great job empowering marketers and small business owners with the ability to set up and launch new Facebook and Instagram...
Own your local search presence
There are nearly 2 trillion searches being performed on Google every year. That’s approximately 5.5 billion searches that take place every single day.Given the...
Recession marketing basics
Most business owners have probably heard that there is a recession on the horizon. When you’re someone who owns and runs a small business,...
A checklist: 5 steps toward better blogging
We all know that content rules, right? You have probably been given some story about it being king or queen or at minimum, belonging...
Let the robots do the work — and let your people be humans
In 2019, nobody should be underestimating the power of technology. Yet, countless companies we work with don't have a proper strategy for utilizing automation...
Voice search doesn’t matter
But it matters that, as digital search marketers, we do our job right and, in turn, create a positive effect on voice search.Recently, one...
Marketing, PR & Advertising Notebook
May NotebookMarketing, PR & Advertising articlesCollege raising $3MBrewery producing Bridge Blast downtownWest Side design firm has community in mindPublishing company acquires newspaperWomen in Finance...
Digital advertising surpassing traditional media
It’s finally about to happen. The amount spent on digital advertising will surpass that of traditional media outlets, such as television and print, in...
Bob, what were you thinking?
Robert Kraft, owner of the New England Patriots, is a public relations case study on what not to do. If he has a team...
Marketing, PR & Advertising Notebook
February NotebookMarketing, PR & Advertising articlesBusiness Journal names Top Women Owned Businesses finalistsGrand Rapids Chamber hosting first mixer for creativesCollege forming esports teamNewspaper cuts...
Why employees are your best brand ambassadors
It is impossible to go a day without someone mentioning “influencers” or “influencer marketing” — it has become the buzzword of the moment, and...
Take relationships to the next level
The goal of all marketing, advertising, public relations and digital efforts is to build relationships. It doesn’t matter if you are B2B or B2C....
Digital holiday promotion tips
Whether you admit it or not, the holidays are upon us. We’re well into Q4 and looking to close out 2018 on a positive...
Take part in Giving Tuesday
If there is one thing our community has a plethora of, it is amazing organizations championing worthy causes.Nonprofits are expected to do a lot...
Landing pages vs. squeeze pages: Are you driving users to the right place?
There are a number of good reasons that call for a custom landing page. Typically, they are tied to a specific marketing campaign you’re...
Site performance influences SEO and users
You stream content whenever you’d like, from wherever you are, from whatever device is nearby. We check Amazon to see if a product is...
Should companies be politically active?
In the overly politicized climate we are living in, can companies remain neutral? For many businesses, steering clear of controversial issues is all about...
Is your content strategy human-centered?
Adrienne Wallace, a digital strategist at BlackTruck Media + Marketing, and Ashley Bovin, a content strategist at BlackTruck, contributed to this post.One of...
Advice for new communications grads
Every spring, our agency is flooded with emails from recent graduates in the communications field looking to start their careers.We always love to connect...
The implications of General Data Protection Regulation on businesses
Adrienne Wallace, a digital strategist at BlackTruck Media + Marketing, contributed to this post. Cambridge Analytica and the great Facebook debacle of 2017-18 sure has...
Despite data scandals, Facebook is shaping the future
Facebook. FB. The ‘book. Mark Zuckerburg has built the largest social network in the history of human beings, with over 2.2 billion active users...