MARKETING, PR AND ADVERTISING

Using emotional intelligence to combat burnout

You don’t need another article to tell you that the world has changed as a result of COVID – We all know that’s true. What some managers are already forgetting, though, is that the pandemic taught us an incredibly valuable lesson: Our employees are human.

What’s your digital marketing crash plan?

In business, we think of a ‘crash plan’ as it pertains to the backup of our critical infrastructure. Databases and information that need to be connected and backed up in order for us to run our businesses in a global economy.

What triathlon training teaches about public relations

During the moments of clarity attained during the long swim, bike and run sessions, I've identified several parallels between long-distance triathlon training and effective public relations.

Site experience matters — especially to Google

First impressions matter. Be it in your personal or professional life, this old adage rings true also as it relates to your website.

What you need to know about Google’s decision to ban third-party cookies in 2022

The changes being proposed by Google are in an effort to create more privacy on the web. The impact it can have on the advertising industry is where the potential issues arise.

What will Super Bowl advertising look like in 2021?

The Super Bowl: It's not only a competition for the teams on the field but also for the brands advertising during the broadcast.

Public relations trends to look out for in 2021

Here are my tips for creating your 2021 PR strategy amid the ongoing pandemic, as well as a few trends we might see in the coming year.

Increase website conversions and customer satisfaction

In business and life, we have been told for years we only get one chance to make a first impression — so why is your website any different?

Should manufacturers sell directly to consumers?

A customer opens their wallet, ready to make a purchase. The big question is, who are they purchasing from? If you’re a manufacturer, the...

Send more leads: the digital marketing and sales breakdown

The story typically starts like this. We’re projecting fourth quarter revenue to be down by 35%, which could very well spill over and negatively...

4 to-do items for more successful Facebook campaigns

Facebook has done a great job empowering marketers and small business owners with the ability to set up and launch new Facebook and Instagram...

Own your local search presence

There are nearly 2 trillion searches being performed on Google every year. That’s approximately 5.5 billion searches that take place every single day.Given the...

Recession marketing basics

Most business owners have probably heard that there is a recession on the horizon. When you’re someone who owns and runs a small business,...

A checklist: 5 steps toward better blogging

We all know that content rules, right? You have probably been given some story about it being king or queen or at minimum, belonging...

Let the robots do the work — and let your people be humans

In 2019, nobody should be underestimating the power of technology. Yet, countless companies we work with don't have a proper strategy for utilizing automation...

Voice search doesn’t matter

But it matters that, as digital search marketers, we do our job right and, in turn, create a positive effect on voice search.Recently, one...

Marketing, PR & Advertising Notebook

May NotebookMarketing, PR & Advertising articlesCollege raising $3MBrewery producing Bridge Blast downtownWest Side design firm has community in mindPublishing company acquires newspaperWomen in Finance...

Digital advertising surpassing traditional media

It’s finally about to happen. The amount spent on digital advertising will surpass that of traditional media outlets, such as television and print, in...

Bob, what were you thinking?

Robert Kraft, owner of the New England Patriots, is a public relations case study on what not to do. If he has a team...

Marketing, PR & Advertising Notebook

February NotebookMarketing, PR & Advertising articlesBusiness Journal names Top Women Owned Businesses finalistsGrand Rapids Chamber hosting first mixer for creativesCollege forming esports teamNewspaper cuts...

Why employees are your best brand ambassadors

It is impossible to go a day without someone mentioning “influencers” or “influencer marketing” — it has become the buzzword of the moment, and...

Take relationships to the next level

The goal of all marketing, advertising, public relations and digital efforts is to build relationships. It doesn’t matter if you are B2B or B2C....

Digital holiday promotion tips

Whether you admit it or not, the holidays are upon us. We’re well into Q4 and looking to close out 2018 on a positive...

Take part in Giving Tuesday

If there is one thing our community has a plethora of, it is amazing organizations championing worthy causes.Nonprofits are expected to do a lot...

Landing pages vs. squeeze pages: Are you driving users to the right place?

There are a number of good reasons that call for a custom landing page. Typically, they are tied to a specific marketing campaign you’re...

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