Marketing, PR & Advertising

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Uncovering hidden marketing potential with Google Analytics

Google Analytics, the free website tracking tool provided by search behemoth Google, is beloved within SEO and webmaster circles. But to most marketers outside...

Where’s the PR in politics?

I get nervous during campaign season. The ads make me cringe. My stomach is in knots during the debates. It’s not because of what...

What makes up a media ecosystem?

Media and the way it is consumed is changing so rapidly that it can be overwhelming. It is a challenge both as a consumer...

Is PR your organization’s conscience?

A new study about ethics and communication has received a fair share of discussion in the public relations trade publications recently.The study, “PR Professionals...

What the DDoS attack means to small business websites

Recently, websites and services like Twitter, Reddit, Spotify, Netflix and Wix were not available.There are countless articles about the attacks targeting DYN, which is...

The pros and cons of nonprofit fundraising stunts

There’s no doubt that you’ve heard about the “ice bucket challenge,” a viral phenomenon on social media and in mainstream news that has been...

How do you measure social media?

After the last blog post about the use of social media by West Michigan organizations, a reader asked a question about how to measure...

How should you pitch journalists?

Getting publicity is a common goal. It’s a great boost for your organization to be featured by a print, radio, TV or online media...

Millennials and brand loyalty

Peanut butter. Jam. Bread.Besides a craving for a sandwich, do you think of certain brands when you think of these products? Does Jif or...

PR capacity is essential to nonprofit boards

In the nonprofit sector, leaders talk a lot about capacity building. This means that nonprofit organizations seek to build their abilities and resources in...

Upping your digital marketing game in 2018

We are calling 2018 the year of digital marketing. Businesses that rise to the top of online searches are those that have a clear...

The merging of PR and social media

Social media has changed the public relations and media landscape — and how coverage is earned.This isn’t new news. However, it still amazes me...

Reasons why your company needs video marketing

There’s something fascinating about video.Outside of an in-person experience, nothing engages us or demands our complete attention quite like video. I can remember the...

5 tips for getting the most out of LinkedIn

With more than 300 million users worldwide, LinkedIn is the online networking tool of choice for a growing number of professionals each year. In...

What does your website say about your company?

Your company’s website is today’s business card.More often than not, your website is a prospect’s first introduction to your brand. Is it a positive...

The PR profession’s digital divide

Derek DeVries, a senior associate in the digital practice at Lambert, Edwards & Associates, or LE&A, contributed to this post.There's a major concern in...

The implications of General Data Protection Regulation on businesses

Adrienne Wallace, a digital strategist at BlackTruck Media + Marketing, contributed to this post. Cambridge Analytica and the great Facebook debacle of 2017-18 sure has...

Are fundraising events worth the effort?

Spring in Grand Rapids is a busy time with a never-ending whirlwind of lunches, galas, auctions and golf outings. Businesses sort through dozens of...

State economic development agency wins PR award for online newsroom

The award-winning “Pure Michigan” ads that run across the state and around the country have received positive comments from residents and visitors alike. Now,...

ArtPrize and the art of PR

There’s no doubt that ArtPrize has been a media phenomenon in more ways than one. It’s been a boon for local business. It certainly...

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