Marketing, PR & Advertising

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Digital holiday promotion tips

Whether you admit it or not, the holidays are upon us. We’re well into Q4 and looking to close out 2018 on a positive...

Own your local search presence

There are nearly 2 trillion searches being performed on Google every year. That’s approximately 5.5 billion searches that take place every single day.Given the...

Voice search doesn’t matter

But it matters that, as digital search marketers, we do our job right and, in turn, create a positive effect on voice search.Recently, one...

Marketing, PR & Advertising Notebook

February NotebookMarketing, PR & Advertising articlesBusiness Journal names Top Women Owned Businesses finalistsGrand Rapids Chamber hosting first mixer for creativesCollege forming esports teamNewspaper cuts...

Recession marketing basics

Most business owners have probably heard that there is a recession on the horizon. When you’re someone who owns and runs a small business,...

A checklist: 5 steps toward better blogging

We all know that content rules, right? You have probably been given some story about it being king or queen or at minimum, belonging...

Digital advertising surpassing traditional media

It’s finally about to happen. The amount spent on digital advertising will surpass that of traditional media outlets, such as television and print, in...

Should manufacturers sell directly to consumers?

A customer opens their wallet, ready to make a purchase. The big question is, who are they purchasing from? If you’re a manufacturer, the...

4 to-do items for more successful Facebook campaigns

Facebook has done a great job empowering marketers and small business owners with the ability to set up and launch new Facebook and Instagram...

Take relationships to the next level

The goal of all marketing, advertising, public relations and digital efforts is to build relationships. It doesn’t matter if you are B2B or B2C....

Take part in Giving Tuesday

If there is one thing our community has a plethora of, it is amazing organizations championing worthy causes.Nonprofits are expected to do a lot...

Let the robots do the work — and let your people be humans

In 2019, nobody should be underestimating the power of technology. Yet, countless companies we work with don't have a proper strategy for utilizing automation...

The war for your time and what it means for brands on social media

We’ve reached an interesting milestone in the life of social media — call it “peak user.”The latest numbers from the Pew Research Center find...

Should companies be politically active?

In the overly politicized climate we are living in, can companies remain neutral? For many businesses, steering clear of controversial issues is all about...

Marketing, PR & Advertising Notebook

May NotebookMarketing, PR & Advertising articlesCollege raising $3MBrewery producing Bridge Blast downtownWest Side design firm has community in mindPublishing company acquires newspaperWomen in Finance...

Send more leads: the digital marketing and sales breakdown

The story typically starts like this. We’re projecting fourth quarter revenue to be down by 35%, which could very well spill over and negatively...

Why employees are your best brand ambassadors

It is impossible to go a day without someone mentioning “influencers” or “influencer marketing” — it has become the buzzword of the moment, and...

Landing pages vs. squeeze pages: Are you driving users to the right place?

There are a number of good reasons that call for a custom landing page. Typically, they are tied to a specific marketing campaign you’re...

Site performance influences SEO and users

You stream content whenever you’d like, from wherever you are, from whatever device is nearby. We check Amazon to see if a product is...

The business of doing good

Just over 2.1 percent of gross domestic product — or $354 billion — was donated to charity in the U.S., according to 2014 estimates. And the stakes...

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