Marketing, PR & Advertising

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State economic development agency wins PR award for online newsroom

The award-winning “Pure Michigan” ads that run across the state and around the country have received positive comments from residents and visitors alike. Now,...

Take part in Giving Tuesday

If there is one thing our community has a plethora of, it is amazing organizations championing worthy causes.Nonprofits are expected to do a lot...

What the DDoS attack means to small business websites

Recently, websites and services like Twitter, Reddit, Spotify, Netflix and Wix were not available.There are countless articles about the attacks targeting DYN, which is...

How do you measure trust?

I was pleased to read an article at grbj.com recently about some West Michigan companies that were named to the Forbes list of America’s 100 Most Trustworthy...

Nonprofit lessons on storytelling and the science of generosity

International aid organization Food for the Poor has its direct mail fundraising campaigns down to a science. With programming comprising 96.4 percent of the...

Marketing, PR & Advertising Notebook

May NotebookMarketing, PR & Advertising articlesCollege raising $3MBrewery producing Bridge Blast downtownWest Side design firm has community in mindPublishing company acquires newspaperWomen in Finance...

Despite data scandals, Facebook is shaping the future

Facebook. FB. The ‘book. Mark Zuckerburg has built the largest social network in the history of human beings, with over 2.2 billion active users...

SEO is the new PR

Since the advent of public relations, earning positive coverage in the news media was perhaps the most important strategy of PR professionals. The news...

Is your content strategy human-centered?

Adrienne Wallace, a digital strategist at BlackTruck Media + Marketing, and Ashley Bovin, a content strategist at BlackTruck, contributed to this post.One of...

Creating engagement through video

Consider this: The average attention span of an adult is eight seconds, and only 28 percent of web content that is 500 words or more...

What are the 6 types of Twitter conversations?

In the early days of social media, self-appointed gurus of the medium pointed out the wisdom of keeping social channels distinct.Distinct types of networks...

The merging of PR and social media

Social media has changed the public relations and media landscape — and how coverage is earned.This isn’t new news. However, it still amazes me...

Digital advertising surpassing traditional media

It’s finally about to happen. The amount spent on digital advertising will surpass that of traditional media outlets, such as television and print, in...

How much do you spend on marketing?

If you were to google this question or ask marketing folks, the answer would be 10 percent of your gross annual income.For those of...

8 reasons no one is reading your blog

If you’re like many small business owners, you might be investing a ton of time into a company blog without seeing any results.Your traffic...

Too many cooks in the marketing kitchen?

More than ever before, integrated communications strategies are needed to achieve success. New communications channels launch seemingly every day (okay, maybe not that often,...

Digital holiday promotion tips

Whether you admit it or not, the holidays are upon us. We’re well into Q4 and looking to close out 2018 on a positive...

Key performance indicators for online marketing success

Key performance indicator, or KPI, is often a phrase that gets preached in MBA classes or used in the latest business book targeting the...

Send more leads: the digital marketing and sales breakdown

The story typically starts like this. We’re projecting fourth quarter revenue to be down by 35%, which could very well spill over and negatively...

Marketing, PR & Advertising Notebook

February NotebookMarketing, PR & Advertising articlesBusiness Journal names Top Women Owned Businesses finalistsGrand Rapids Chamber hosting first mixer for creativesCollege forming esports teamNewspaper cuts...

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