Marketing, PR & Advertising

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Is your content strategy human-centered?

Adrienne Wallace, a digital strategist at BlackTruck Media + Marketing, and Ashley Bovin, a content strategist at BlackTruck, contributed to this post.One of...

Advice for new communications grads

Every spring, our agency is flooded with emails from recent graduates in the communications field looking to start their careers.We always love to connect...

The implications of General Data Protection Regulation on businesses

Adrienne Wallace, a digital strategist at BlackTruck Media + Marketing, contributed to this post. Cambridge Analytica and the great Facebook debacle of 2017-18 sure has...

Despite data scandals, Facebook is shaping the future

Facebook. FB. The ‘book. Mark Zuckerburg has built the largest social network in the history of human beings, with over 2.2 billion active users...

Why media training is a smart investment

Everything you do, say — and don’t say — is now accessible to the entire world.The digital age means you cannot hide anywhere, meaning...

Upping your digital marketing game in 2018

We are calling 2018 the year of digital marketing. Businesses that rise to the top of online searches are those that have a clear...

Defining email marketing success

Nearly 90 percent of organizations say they are focused on personalizing customer experiences when it comes to email marketing — yet 40 percent of...

A love letter to LinkedIn

Dear LinkedIn,Thank you for always being there for my career highs and lows. You have always encouraged me to grow my network and make...

Millennials and brand loyalty

Peanut butter. Jam. Bread.Besides a craving for a sandwich, do you think of certain brands when you think of these products? Does Jif or...

3 back-to-school lessons for marketers

A new generation of marketers, advertisers, public relations pros and other creatives is beginning their collegiate careers, while others are returning for a last...

Too many cooks in the marketing kitchen?

More than ever before, integrated communications strategies are needed to achieve success. New communications channels launch seemingly every day (okay, maybe not that often,...

Being the new kid

I started a new job this week, and like all new employees, I want to immediately provide value to my company, conquer every challenge...

Marketing lessons from Grand Rapids’ craft beer scene

Marketing is no longer about sending out 600-page product catalogs in the mail, plastering your display ads everywhere you can or giving out fancy...

8 reasons no one is reading your blog

If you’re like many small business owners, you might be investing a ton of time into a company blog without seeing any results.Your traffic...

Have you heard of this thing called AdWords?

You may be wondering how to get to the top of the search results page and drive more traffic to your website. Perhaps you...

Why can’t I get instant marketing results?

In marketing, “good things come to those who wait” means progress and results take time. As much as we would love to snap our...

The benefits of community engagement

Marketing relies on relationships, whether built online or in person. Customers need to connect with a brand on a personal basis and feel heard...

Did 2017 sneak up on you?

This time of year, a lot of companies will reach out to us in an effort to incorporate marketing into their strategy for the...

How much do you spend on marketing?

If you were to google this question or ask marketing folks, the answer would be 10 percent of your gross annual income.For those of...

What the DDoS attack means to small business websites

Recently, websites and services like Twitter, Reddit, Spotify, Netflix and Wix were not available.There are countless articles about the attacks targeting DYN, which is...

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