Marketing, PR & Advertising

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The business of doing good

Just over 2.1 percent of gross domestic product — or $354 billion — was donated to charity in the U.S., according to 2014 estimates. And the stakes...

4 essential elements of digital ad campaigns

The amount of advertising dollars and demand for digital advertising is increasing at a rapid pace.Of the $924 billion spent on advertising worldwide, an...

Why the heck would I tweet?

Does Twitter really have a place in business? Are you really going to suggest it as part of a marketing strategy?Short answer: Yes.Here is...

Are fundraising events worth the effort?

Spring in Grand Rapids is a busy time with a never-ending whirlwind of lunches, galas, auctions and golf outings. Businesses sort through dozens of...

3 benefits of local media coverage

Whether your customers are local, statewide or national, there are multiple benefits to obtaining local media coverage.Grand Rapids is a smaller media market, compared...

The merging of PR and social media

Social media has changed the public relations and media landscape — and how coverage is earned.This isn’t new news. However, it still amazes me...

How brands should react to Facebook reactions

As you might be aware, Facebook finally rolled out its new reactions feature following months of testing. Users now have the option to do more...

What’s your inbound marketing strategy?

Editor's note: Marjorie Steele is a member of the nonprofit AMA West Michigan.A digital agency is opening up about its strategic re-focus on inbound...

Marketing, PR & Advertising Notebook

January Notebook Marketing, PR & Advertising articlesHarris Building rebrands as arts and entertainment hubWest Michigan colleges raise $144MLaw firm wins $44M judgment in false advertising...

Reasons why your company needs video marketing

There’s something fascinating about video.Outside of an in-person experience, nothing engages us or demands our complete attention quite like video. I can remember the...

The war for your time and what it means for brands on social media

We’ve reached an interesting milestone in the life of social media — call it “peak user.”The latest numbers from the Pew Research Center find...

Creating engagement through video

Consider this: The average attention span of an adult is eight seconds, and only 28 percent of web content that is 500 words or more...

Trust + reach = influence

About half of our team began our careers in the ‘90s (the other half don't even remember Girbaud jeans or Hypercolor shirts, which is...

What does your website say about your company?

Your company’s website is today’s business card.More often than not, your website is a prospect’s first introduction to your brand. Is it a positive...

Logos: Visually communicating to your public

So you’re a new business owner, and after developing a plan to enter the market, this is finally reality for you. Great! How does...

Government sales for newbies

Government audiences represent a lucrative potential sales target.Companies new to government sales can quickly move through a rollercoaster of feelings — what we refer...

Mobile web: Fad or reality?

Throughout the past two years, the digital marketing space has seen an increase in the number of “mobile marketing experts” singing the praises of...

Uncovering hidden marketing potential with Google Analytics

Google Analytics, the free website tracking tool provided by search behemoth Google, is beloved within SEO and webmaster circles. But to most marketers outside...

The PR profession’s digital divide

Derek DeVries, a senior associate in the digital practice at Lambert, Edwards & Associates, or LE&A, contributed to this post.There's a major concern in...

SEO is the new PR

Since the advent of public relations, earning positive coverage in the news media was perhaps the most important strategy of PR professionals. The news...

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