Marketing, PR & Advertising

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The iTunes model of media consumption

People aren’t consuming news or entertainment media the same way anymore.Many are consuming less news. In the case of young people, they hardly consume...

Is aggregation aggravating?

Everyone is doing it. The traditional media are all over it. Trade publications are really into it. Even organizations, both corporate and nonprofit, are...

How should you pitch journalists?

Getting publicity is a common goal. It’s a great boost for your organization to be featured by a print, radio, TV or online media...

Content can’t be a commodity

A colleague recently shared with me an article in Harper’s magazine that discusses changes in journalism, advertising and, really, all things media.The author, an editor, talks...

PR capacity is essential to nonprofit boards

In the nonprofit sector, leaders talk a lot about capacity building. This means that nonprofit organizations seek to build their abilities and resources in...

Are you shooting photos and videos?

It was only three years ago that I interviewed a professional at a local PR firm as part of a series of videos I...

What makes up a media ecosystem?

Media and the way it is consumed is changing so rapidly that it can be overwhelming. It is a challenge both as a consumer...

How do you measure trust?

I was pleased to read an article at grbj.com recently about some West Michigan companies that were named to the Forbes list of America’s 100 Most Trustworthy...

How do you measure social media?

After the last blog post about the use of social media by West Michigan organizations, a reader asked a question about how to measure...

West Michigan social media survey finds disengaged channels

Social media has been around for what seems like an eternity in social media terms.Twitter, Facebook, YouTube and LinkedIn are the most-popular platforms. But...

Is PR your organization’s conscience?

A new study about ethics and communication has received a fair share of discussion in the public relations trade publications recently.The study, “PR Professionals...

Is the government really interested in online dialogue?

The Wall Street Journal had an interesting article recently about the District of Columbia using social media analytics to grade each governmental department based...

State economic development agency wins PR award for online newsroom

The award-winning “Pure Michigan” ads that run across the state and around the country have received positive comments from residents and visitors alike. Now,...

Where’s the PR in politics?

I get nervous during campaign season. The ads make me cringe. My stomach is in knots during the debates. It’s not because of what...

ArtPrize and the art of PR

There’s no doubt that ArtPrize has been a media phenomenon in more ways than one. It’s been a boon for local business. It certainly...

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