Muskegon chamber, Greater Muskegon Economic Development announce new partnership

The Muskegon Lakeshore Chamber of Commerce and Greater Muskegon Economic Development are cobranding their organizations to create a larger impact along the Muskegon lakeshore.

Pringles returns to Super Bowl in 2021 with new flavor stacking spot

Pringles will return as an advertiser in 2021 during the biggest snacking day of the year — the Super Bowl.

Lambert & Co. acquire PR department of 9thWonder

Grand Rapids-based Lambert & Co. entered into a joint venture and co-investment with 9thWonder, a Hispanic-owned marketing and brand strategy firm that has offices in Houston, Dallas, Denver, Los Angeles, New York, Argentina and Vietnam.

Grand Rapids PR specialist launches new firm

Award-winning journalist and public relations specialist Tim Dye recently founded a PR and communications firm, Dye Communications LLC.

Norris Perné & French rebrands firm

A local investment management business changed its name as part of a firmwide rebranding.

Social platform connects investors, food startups

A new social media platform based in West Michigan is not for entertainment, but for building a network that could lead to early-stage investments.

Forbes names 8THIRTYFOUR as top 200 PR firm in US

Grand Rapids-based 8THIRTYFOUR was the only Michigan agency named among 200 top public relations leaders on Forbes’ inaugural list of America’s Best public relations firms.

Entrepreneurs launch digital advertising firm

Digital Kairoi, a digital advertising firm focused on providing value to brands and agencies in West Michigan, is now open in Grand Rapids.

Franchising on the rise

While the economy is down and unemployment is at an all-time high, the franchising industry saw a bump in activity with people wanting to take more control of their future.

GVSU alumnae receive national public relations award

Two Grand Valley State University advertising and public relations major program alumnae, Emily Gagnon and Delaney MacKenzie, were honored with the Public Relations Society of America’s National Gold Key Award.

Chamber, Experience Grand Rapids campaign targets former West Michigan residents

The Grand Rapids Chamber of Commerce and Experience Grand Rapids are launching a marketing campaign to draw former residents back to West Michigan.

Truscott Rossman moves headquarters to Detroit

Truscott Rossman, a communications strategies and storytelling firm with an office in Grand Rapids, recently moved its headquarters from Lansing to Detroit.

CMF Marketing relaunches with new business model

A Muskegon-based marketing firm reopened after a brief hiatus.

Michigan launches $5M in ads to urge masks to fight virus

LANSING — Michigan on Monday launched a $5 million advertising campaign to urge people to wear a mask to fight the coronavirus with a focus on appealing to those who believe the state's requirement infringes on their rights.

Local volunteers roll out video campaign to fight Alzheimer’s

Grand Rapids residents Dawn Hoiem and Evan Koch are on a mission to raise Alzheimer’s and dementia awareness in Michigan, even amid COVID-19.

Two Muskegon marketing agencies merge

New School, a marketing and advertising agency in Muskegon, merged with IGNITE, a branding and marketing company also located in Muskegon.

Well Design Studio outgrows Fulton location in just months

Community-focused design firm Well Design Studio continues to push itself.

Platform offers free publicity for local restaurants

A metro Detroit-based marketing firm is calling all restaurants on the west side of the state to join a platform it created to help struggling businesses during the pandemic.

Partnership aims to strengthen clients’ messaging

Scott Allen Creative, a nonprofit marketing agency, and Storytelling Pictures, a full-service video production company, have combined their creative resources to serve their clients all over the world.

GVSU advertising team among tops in country

Grand Valley State University’s advertising team won first place in a district student advertising competition and fourth place in a national competition sponsored by the American Advertising Federation last month.