Video: Whirlpool turns to storytelling to break through the clutter

Whirlpool launched a new television spot last month titled “teen jeans,” which portrays a teenager aghast that her mother has washed her favorite pair...

X-Rite’s Pantone colors Procter & Gamble brands in the cloud

Procter & Gamble has implemented the cloud based color-management service PantoneLIVE developed by Pantone, a subsidiary of Grand Rapids-based X-Rite. With color so critically tied...

Video: Grand Rapids stars in national Pure Michigan commercial

Experience Grand Rapids has announced the launch of the national Grand Rapids commercial — in partnership with the Pure Michigan campaign. The commercial will air...

Ford airport names Tara Hernandez marketing and communications manager

Tara Hernandez has been hired as the new marketing and communications manager for the Kent County Department of Aeronautics. The airport said that Hernandez will...

What makes up a media ecosystem?

Media and the way it is consumed is changing so rapidly that it can be overwhelming. It is a challenge both as a consumer...

Kellogg reaches $4M settlement over Frosted Mini-Wheats ads

NEW YORK — Kellogg has agreed to pay $4 million to settle a class-action lawsuit over the marketing claims it made for Frosted Mini-Wheats. The...

Heartside Gallery and Studio exhibits 20 years of work in book

Heartside Gallery and Studio is celebrating 20 years in the Heartside neighborhood with a special anniversary book, chronicling its history and the artists who...

Cynthia Kay produces full schedule at Cynthia Kay & Co.

Editor’s note: Each issue of the Influential Women enewsletter will feature a profile of one of the Business Journal’s reigning 50 Most Influential Women...

Inside Track: Still looking ahead and embracing the future

One challenging aspect of interviewing business leaders is they often prefer talking about their team rather than themselves. Mark Tanis, president of The Image...

Perrigo prescribes marketing campaign for store-brand meds

Allegan-based Perrigo has begun what it claims is the first broad marketing and communications campaign to raise consumer awareness of, and confidence in, generic...

Wolverine Worldwide walks brands into Grand Rapids

For the first time ever this week, Wolverine Worldwide is hosting a global conference for all of its brands — and the event is...

DDA rolls out bicycle marketing

(As seen on WZZM TV 13) Look for the Grand Rapids Downtown Development Authority to pedal out a new marketing campaign this summer to...

Hudsonville Ice Cream invites ideas for Pure Michigan flavor

Ice cream parlors around the state are opening for summer, and Hudsonville Ice Cream has once again teamed up with Pure Michigan to host...

Chris Willis resets Media 1 for growth

Editor’s note: Each issue of the Influential Women enewsletter will feature a profile of one of the Business Journal’s reigning 50 Most Influential Women...

Gravity Six Alliance takes home eight district ADDYs, moves on to national competition

The American Advertising Federation District 6 ADDY competition concluded recently with West Michigan advertising collaborative Gravity Six Alliance taking home eight awards — the...

Art Van frames Mother’s Day

Do mom a favor next weekend, skip the standard flowers and card and get her something she really wants — a smile-filled photo of...

MassMutual puts out call for sales pros

Hiring continues in West Michigan, and MassMutual MidMichigan, a general agency of Massachusetts Mutual Life Insurance Co., is the latest to announce that it...

How do you measure trust?

I was pleased to read an article at grbj.com recently about some West Michigan companies that were named to the Forbes list of America’s 100 Most Trustworthy...

Meijer Games among finalists for state award

The West Michigan Sports Commission wants your vote. Its signature event, the Meijer State Games of Michigan, is a finalist for the 2013 Extraordinary Event...

Experience Grand Rapids’ Pure Michigan campaign attracts $101.5M impact

Experience Grand Rapids’ partnership with Pure Michigan in 2012 attracted 381,100 visits to the area, generating a $101.5 million impact on the local economy, according...