Change Ups: Pine Rest VP inducted into WMU Alumni Academy


Carleen Crawford, vice president of marketing and communications for Pine Rest Christian Mental Health Services, was inducted into the Western Michigan University School of Communications Alumni Academy.

She also was honored with a College of Arts and Sciences Alumni Achievement Award. Crawford’s career spans more than 25 years in public relations and corporate communications and includes management positions in broadcast media, health care and higher education, and owning her own public relations and marketing consulting company.


AGENT X, a full-service Grand Rapids-based digital and experiential agency with clients throughout the world, announced it ranks 1,637 on Inc. magazine’s sixth annual list of 5,000 companies that have shown impressive growth.

Creative firm Extra Credit Projects announced the addition of Aaron Sullivan as art director and web developer.


H&S Companies announced Julie Reams, CPA, has been appointed to the Michigan Association of Certified Public Accountants Governmental Accounting & Auditing Task Force.


Fifth Third River Bank Run announced YMCA of Greater Grand Rapids Strong Kids Campaign will be the official race charity, in addition to 21 other charity partners, for the 2013 event May 11. The other charities are: Alpha Women’s Center; Alzheimer’s Association; American Cancer Society; Access of West Michigan; Bethany Christian Services; Conductive Learning Center; Heart of West Michigan United Way; Home Repair Services of Kent County; Hope Network; Kent County Girls on the Run; Kids’ Food Basket; Kids Hope USA; Land Conservancy of West Michigan; Make-A-Wish Foundation of Michigan; Team Triumph of West Michigan; National Multiple Sclerosis Society; Paws With A Cause; Potters House School; Rays of Hope for Haiti; Ronald McDonald House of Western Michigan; and Starlight Ministries.

Van Andel Arena’s Fifth Third Bank Vault, the arena’s in-house restaurant and bar managed by Savor, a division of SMG and management company for the Van Andel Arena, is the recipient of the Downtown Award for Best Kept Secret.


The Bank of Holland announced Betsy Haller has been promoted to director of treasury services. Haller is responsible for deposit services for the bank’s large personal, commercial and municipal clients, as well as cash management products. She has been with the bank since 2002.


Mills Benefit Group LLC has relocated to 1115 Taylor Ave. NW, Suite 112. The entrance is off Ionia Street, between Leonard and Coldbrook streets. Phone and fax numbers and email remain the same.


Muskegon Lakeshore Chamber of Commerce announced a partnership with the Community Foundation for Muskegon County and Muskegon Festival Group to reorganize the former Muskegon Summer Celebration. The art and crafts fair’s name has been changed to the Lakeshore Art Festival and will include the juried “Art in the Park” event in Hackley Park, and enhanced craft fair with food, children’s activities and more.


Davenport University is the recipient of the first annual Higher Education Excellence in Diversity award from Insight Into Diversity magazine, the oldest and largest diversity-focused publication in higher education. Davenport and 47 other recipients are featured in the December issue of the magazine.

Grand Rapids Community College’s Police Academy announced it has graduated 25 recruits from its latest sessions, and two have received conditional employment offers. GRCC has the only nighttime academy in Michigan, drawing many nontraditional students who work full-time jobs while managing families and school.

Gov. Rick Snyder announced the appointments of Mary Kramer and John G. Russell to Grand Valley State University’s board of trustees. Kramer is an alumna of GVSU.


Northwestern Mutual announced Grand Valley State University senior Trevor Herin is a Target 20 Award winner. The award recognizes financial representative interns who have obtained a specific level of success in building their businesses and developing their client base.


Shoreline Vision announced the grand opening of its new location at 1401 W. Main St., Suite 1010, Fremont. Shoreline’s vision care services include medical eye exams, advanced cataract care, cornea, glaucoma and diabetic eye care.


Berends Hendricks Stuit announced the following additions to its Grandville location: Elizabeth Boelens, wellness coordinator; Kimberly Byxbe, claims specialist; and Laurie Geerling, account manager, commercial lines department.

Meemic Insurance, a Michigan-based insurance provider that offers personal auto, homeowners, boat and umbrella coverage to teachers and other educational employees, announced the opening of its new location for Custer Insurance Agency LLC at 515 Michigan St. NE, Suite 304. This is the fourth West Michigan location for the agency. The others are in Muskegon, Jenison and Zeeland.


Miller Johnson announced the additions of Andrew A. Cascini and Katerina M. Vujea as associates in the law firm’s Grand Rapids office. Cascini starts his practice in preeminent employment and labor group; Vujea begins her practice in litigation.

Varnum announced a new management structure that will take effect in January. Under the new structure, Larry Murphy, whose term as managing partner expires this year, will continue to oversee the firm’s business development, client service and community partnership; Scott Huizenga will become chair of the partnership and policy committee; and Tom Kyros will serve as executive partner and be responsible for policy implementation, lean processes and firm administration.


Matthew McClellan has joined Grand Traverse Resort and Spa as director of human resources. McClellan previously worked for four years as director of human resources for the Grand Traverse Band of Ottawa and Chippewa Indians’ government operations.


Hydrotex announced Russ Oakley as the division partner of the Southwest Michigan/Northern Indiana area.

Perrigo announced the additions of Nathan Klein, production engineer for Allegan’s Plant 5 Tablet Mix team; Tyler Alexander, talent acquisition consultant; and Carolyn Pugh, associate project manager for the regulatory affairs team. Also, Nicolas Ford is promoted to associate director of the quality assurance team.


Kimberly Earnshaw has joined the American Heart Association as a corporate events director. She will work on the Go Red for Women initiative in Southwest Michigan, Heart Walks in southwestern Michigan and Lansing, and HeartChase in Battle Creek. She is responsible for volunteer relations in the communities of Southwest Michigan and Lansing.


Eric Ringelberg, CEO and founder of NeXt I.T., announced the release of his new book, “Making Technology Work for You!” The book’s intent is to educate decision makers about what to look for and what to avoid when outsourcing their IT support.

Ideomed was the recipient of the $25,000 Best of Sector Award for information technology at the Accelerate Michigan Innovation Competition held in Detroit. The international business plan competition promotes entrepreneurship and the development of early stage companies by encouraging the development of innovative business concepts.

Service Express Inc. announced the additions of Sarah Crookston, graphic designer, and Emily Rosenzweig, accounting specialist. The Grand Rapids-based firm has 24 offices in 12 states.

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