4 business goals to consider for 2019


Do you ever set New Year’s resolutions, but have trouble sticking to them? You’re not alone. According to a U.S. News report, 80 percent of New Year’s resolutions fail by the second week of February.

Although it’s easy to lose sight of the intentions you set on Jan. 1, with a little bit of planning and support from a peer network, you can achieve your goals. Becoming part of Good For Michigan and surrounding yourself with businesses that share similar goals can help you be successful in 2019.

If you’re still pondering New Year’s resolutions for your business, here are some meaningful goals to consider.

1. Better health

Health-focused goals, such as eating healthier or going to the gym more, are common. As a business owner, you also can focus on improving the health of your business by fueling your shop with green energy sources, cutting down on waste, recycling more or creating an employee wellness program.

2. Save money

Sticking to a budget and bookkeeping are necessary tasks for every business owner. However, have you thought about creative ways you could save your business money in 2019? Consider conducting an energy audit to see how you can reduce energy costs or look for ways to localize your supply chain. You also could cut back on everyday materials like paper to reduce waste and costs. Additionally, think about ways you can retain employees to avoid costly turnover. These are just a few ideas that can help your bottom line in 2019.

3. Give back

Here in West Michigan, we are fortunate to have a community of mission-focused businesses that care about people and our environment. Take your giving to the next level by encouraging employees to volunteer or participate in community events. Giving back is about more than charitable donations and volunteering. One of the biggest ways a business can give back is by being intentional about hiring and spending locally. Make it a goal to hire employees from your neighborhood, engage local youth in talent development programs and mentor interns from local colleges.

4. Grow new skills

Whether you’re a business owner or employee, professional development often can fall on the backburner if you don’t make it a priority. Make 2019 the year you invest in yourself and your business by growing your skills. Read a book on an area you want to grow in, take a course or even attend one of Good For Michigan’s Measure What Matters workshops in the new year.

Setting meaningful goals for your business can help you focus on what’s most important. Whether you’re looking to improve the overall health of your business, reduce your environmental footprint or improve employee engagement, I hope these ideas inspire you to take a fresh look at your business and set goals that help you make a positive impact in 2019.

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Elissa Sangalli is committed to working at the leading edge of values-based capitalism — building sustainable local economies that put people first. As the president of Grand Rapids-based Local First since 2007, Sangalli has brought together nearly a thousand businesses in West Michigan to collaborate in building a vibrant community that encourages sustainable business development. She has been named an Exemplary Executive by the Grand Rapids Young Non-Profit Professionals, a B Corp Measure What Matters Champion and one of the Business Journal’s 40 Under Forty leaders three times. She is also a Business Alliance for Local Living Economies fellow and a B Corp ambassador.