Ad industry names ADDY winners


The ArtEverywhereUS campaign featured 58 classic pieces of art at more than 50,000 outdoor displays. The campaign won the local Best in Show ADDY Award. Courtesy Extra Credit Projects

The American Advertising Federation of West Michigan has recognized the best work of 2014.

The 2015 ADDY Awards were held at UICA last week and attended by more than 400 members of the West Michigan creative community and their clients.

West Michigan professional entries earned 36 gold, 46 silver and 45 bronze ADDY Awards.

Student entries from Kendall College of Art and Design and Grand Valley State University took home seven gold, 11 silver and nine bronze Student ADDY Awards.

Winners move on

After competing for recognition as the best in their markets, local winners will compete within one of 14 district competitions.

District-winning entries are forwarded to the national ADDY Awards Competition for the final evaluation of creative excellence.

Silver Medal Award

The late Christina Bivins was recognized as the 2015 AAF West Michigan Silver Medal Award winner for her contributions to the West Michigan creative community. Bivins’ parents, Fred and Gina Bivins, accepted the award.


A complete list of 2015 ADDY Award winners will be posted online.

Top winners

Extra Credit Projects: 32 awards

Gorilla: 12 awards

Full Circle Marketing & Design: 8 awards

Grey Matter Group: 8 awards

The Image Group: 8 awards

2015 Best of Show ADDY Award

Professional: Extra Credit Projects, “Art Everywhere US” outdoor campaign

Student: Deanna Lucas, KCAD, “This is Me” nontraditional campaign

2015 Judges’ Choice ADDY Award

Professional: Typography, “TIC Gum New Orleans Invitation,” Blue Flame Thinking

Professional: Copywriting, “Maxbauers Market Poster Campaign,” PB&J

Student: Identity, “Bar Divini Rebrand,” Michelle Rose, KCAD

Student: Concept, “The Tooth,” Donna Karadsheh, KCAD

Student: Overall Execution, “Movements: Poems by Katrina Meppelink,” Katrina Meppelink, KCAD 

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