Advertising company moving to West Side


The Knickerbocker by New Holland Brewing is located on Grand Rapids' West Side. Courtesy Rockford Construction

A local digital advertising company housed downtown is heading to the West Side.

Grand Rapids-based Adtegrity said today it will move its headquarters to a 20,000-square-foot space on the top two floors above New Holland Brewing’s The Knickerbocker, at 417 Bridge St. NW.

The 40-employee company is located at 38 Commerce Ave. SW and will move into the new place in June.

Grand Rapids-based Rockford Construction — which is working on the build out of Adtegrity’s space — developed, built and manages The Knickerbocker building and leads the group of partners that own it.

Grand Rapids-based Lott3Metz Architecture is the architect on the Adtegrity project.

West Side site

Scott Brew, president, CEO and founder of Adtegrity, said the move to the West Side is a natural fit for the company.

“The West Side is extremely walkable and friendly and is home to great companies,” Brew said. “We are looking forward to being a part of the neighborhood and adding to its energy.”

The third- and fourth-floor office spaces each feature views of the West Side and downtown. The third floor includes a private outdoor patio facing Bridge Street.

“So much of what has allowed our company to be successful is our people,” Brew said. “For our team to be in a dynamic space that supports creativity is key.”

The Knickerbocker building is adjacent to another new mixed-use facility that houses Rockford’s latest apartment community, Barley Flats, as well as The Mitten State, an apparel retailer. Ando Asian Kitchen, a new Asian-fusion restaurant concept by the owner of Maru, will also open there later this spring.

“When we began investing on the West Side, one of Rockford’s main goals was to increase activity on Bridge Street,” said Mike Mraz, managing partner of real estate development, Rockford Construction.


Founded in 1999, Adtegrity puts display ads, mobile ads and video ads on websites and devices.

The company specializes in working with small- to medium-size agencies and businesses, offering ad delivery to 97 percent of the world’s countries.

Rockford Construction

Established in 1987, Rockford Construction is a construction, development and property management firm.

Rockford is licensed in 44 states and ranked by Engineering News-Record as one of the top 150 contractors in the nation.

With regional offices in the Midwest and Southeast, Rockford said it has built projects totaling more than $4.3 billion in more than 800 cities across the country.

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