Alliance for Health names Paul Brand EVP


Paul Brand. Courtesy Alliance for Health

Alliance for Health Board of Directors chairman Donald Hall has announced the appointment of Paul W. Brand as executive vice president of the nonprofit.

In his new role, Brand will direct West Michigan’s Aligning Forces for Quality activities beginning in mid July.

Aligning Forces for Quality is a major national program of the Robert Wood Johnson Foundation, taking place in 16 selected communities around the nation. AFQ’s goal is to bring people in each of those communities together to improve the quality of health by focusing on increased transparency regarding cost in the health care industry, consumer engagement and clinical quality improvement.

Brand is currently the executive director of the Employer’s Coalition, based in Rockford, Ill. ECOH’s members includes 115 employers throughout 22 counties. At ECOH Brand spearheaded an employer-based health care purchasing model aligned with the Patient Protection and Affordable Care Act. ECOH also developed a national pilot program for the Prometheus payment program. Subsequently, Spectrum Health’s Priority Health also developed a Prometheus program in West Michigan.

ECOH was founded in 1995 by 10 Rockford-area employers with a common goal of bringing quality improvement methods into their business relationships with health care suppliers. To do that, the employers combined their claims data to measure what they were buying from Rock River Valley health care providers, and the result was an employer-owned Preferred Provider Organization.

Prior to assuming leadership of ECOH, Brand was president of the Real Health Association, an employer health care purchasing coalition. Real Health was an employer-sponsored health plan that offered employers and physicians the opportunity to see real time information about their individual situation and to learn how to improve their performance and save money as a result.

Brand, who will be relocating to West Michigan, is a graduate of Michigan State University.

The Alliance for Health is a volunteer panel serving as a regional review agency regarding Certificate of Need applications for health care construction and capital investment in West Michigan. The goal of the organization is to help prevent unnecessary costs within the health care industry, which ultimately impacts all patients.

Lody P. Zwarensteyn, president of the Alliance, said the organization has been authorized by the state of Michigan to participate in the CON deliberations by the Michigan Department of Community Health since 1972.

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