Appliance maker rolls out Color of the Year mixers


The KitchenAid Stand Mixer in guava glaze, a color that is based on half of the 2016 Pantone Color of the Year, Rose Quartz. Courtesy KitchenAid

A kitchen appliance maker known for its colorful stand mixers is drawing inspiration from Pantone’s recent Color of the Year announcement.

KitchenAid in Benton Harbor, a Whirlpool brand, said last week that it will release a Stand Mixer in July in guava glaze, which is a warm pink tone “based on Pantone 13-1520 Rose Quartz.”

Pantone announced this month that it has selected a blend of its Rose Quartz and Serenity colors as its 2016 Color of the Year.

KitchenAid Stand Mixers in cornflower blue, a blue shade that parallels Pantone 15-3919 Serenity, are currently available.


Each year, color experts at the Pantone Color Institute select a Color of the Year, a "color that reflects what's taking place in our global culture at this moment in time," according to the Institute.

This year, Pantone is celebrating Rose Quartz and Serenity as a dual color selection, representing "a harmonious pairing of inviting shades that embody a mindset of tranquility and inner peace."

Pantone said consumers are seeking “mindfulness and well-being” as an antidote to the stress of modern-day lives.

Color-focused brand

According to Fei Wang, lead color designer on the KitchenAid Global Consumer Design team, Pantone color selections are an important input into the brand's product development process.

She said KitchenAid’s color introductions are based on a great deal of brand research into global cultural, societal and consumer trends, “incorporating everything from fashion, home decor and consumer electronics to what and how consumers are cooking.”

Wang said Pantone is an “incredibly important resource” for predicting what colors will resonate with consumers.

Beth Robinson, senior manager of brand experience for KitchenAid, said color has been a “huge part of the KitchenAid brand's success story” since 1955, when the company introduced antique copper, island green, petal pink, satin chrome and sunny yellow appliances.

“We're constantly refreshing both our engineering and our color palette to stay ahead of the curve,” Robinson said.

Laurie Pressman, VP of the Pantone Color Institute, applauded KitchenAid on its decision to incorporate Pantone colors into its constantly changing color palette.

She also noted KitchenAid is the company that started “enlivening the kitchen with color and making appliances a home fashion statement."  

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