Askme rebrands recently acquired music entity


Wedding bells will continue to ring for one family-owned company.

Music Host Entertainment, which was founded in 1988, will solely offer disc jockey services for wedding events after it was acquired by Grand Rapids-based Askme Entertainment Group LLC in January.

Andrew Rounds and his wife Sherri founded the entertainment group last year.

"We are so happy that we can continue providing DJ services to wedding couples in West Michigan under the Music Host Entertainment name,” Sherri Rounds said.

Now, Askme serves as the parent company for Music Host Entertainment along with other brands they created such as i dj tonight, which exclusively serves corporate and other special events, Visionerri Lighting Services, which offers lighting for all types of events, and Look at U, which is a digital photo booth that will come out soon.

“We are excited to add the Music Host Entertainment brand to our family; this will enable continued growth and expansion of services in such a great market like West Michigan,” Andrew Rounds said. “I am energized by expanding the team to a total of 12 employees and position ourselves as a company that will offer customers more than just disc jockey services and still provide an entertainment experience that creates memories which last a lifetime.”

Rounds worked at Music Host Entertainment for 12 years before he bought the company from longtime owner Rick Reuther. Now, he is transforming the company that has offered DJ services for weddings and corporate events for 30 years by only performing at weddings.

Rounds said he will remain in the West Michigan market, from Lansing and westward.

“I would say the wedding industry is probably the most unique industry I have ever worked in (because) it is like a big family,” he said. “The West Michigan market is great because there is so much work that we all can’t handle it.”

Rounds said DJing at weddings is more than playing music and judging what kind of music the guests like to dance to. He said they have to work in sync with the pace of the wedding.

“We watch a lot of stuff that even the guests don’t realize we watch, from making sure there is a champagne toast and that the champagne glasses are filled before we introduce the wedding party so that we are not raising an empty glass and miss (the moment). Or if they are cutting their cake right after they are introduced, because some people do that before the toast,” he said. “So, we have to make sure there are plates there with napkins and utensils so there isn’t this awkwardness, ‘OK, we just cut our cake, but we don’t have any napkins.’”

As the CEO and owner of the parent company Askme Entertainment Group, Rounds said as part of the growth at Music Host Entertainment, disc jockeys who are hired are trained to DJ smaller events for the different brands within the parent company before they DJ at large events like weddings.

While it is less than six months into his ownership, Rounds is on a mission to grow the company. He said his long-term goal is to increase his staff, so they are stationed in specific places in the state such as Traverse City and Lansing.

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