4Front Credit Union adding West Michigan locations

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Courtesy 4Front Credit Union

A northern Michigan credit union is branching out to West Michigan’s lakeshore.

Traverse City-based 4Front Credit Union said Thursday, April 7, it is adding three new branches in West Michigan that are expected to open in the first quarter of 2023.

The locations will be at 281 Seminole Road in Muskegon, 177 N. River Ave. in Holland and 9581 Riley St. in Zeeland.

All three are existing buildings that previously housed other financial institutions. The buildings will be renovated to reflect 4Front’s current branding and design.

“We refer to them as the branches of the future because they will feature our VideoTeller system not only in the drive-thru lanes but also inside the branches,” said 4Front CEO Andy Kempf. “Member-facing technology has always been a top priority for 4Front as we continuously strive to provide a convenient and personalized member experience.”

Staff will be housed onsite to assist members with needs beyond VideoTeller capabilities. Recruiting for these positions will begin in the third quarter of 2022, with open positions posted online.

“Not only are we able to provide superior financial services to our members, whether it be in person or on screen, we also take great pride in helping the communities they live, work and worship in,” Kempf said. “We’re the financial institution members can count on for smart and simple banking, but we’re also the trusted neighbor that will invest time and dollars back into the community far beyond banking.”

4Front

Founded in 1954, 4Front Credit Union is a member-owned financial cooperative serving more than 95,000 members across the state of Michigan.

It has 15 branch locations across northern Michigan.

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