A 65-year-old local credit union changed its name.
Kent County Credit Union is now Intandem Credit Union, the Grand Rapids-based financial institution said last week. The name change took effect July 1.
The new name represents where the credit union is headed as part of its plan for growth and neighborhood commitment, Intandem said.
Founded in 1956 as a credit union for employees of the county, Intandem in 2004 expanded its field of membership to include all those who live, work, worship or attend post-high school institutions in Kent County. The credit union now serves more than 6,000 members at two branch locations — its main office at 1619 Plainfield Ave. NE in Grand Rapids’ Creston neighborhood, and at 14111 White Creek Ave. NE in Cedar Springs.
“Over the years, our name has presented a challenge to growth,” said Barbara Page, president and CEO. “It really hit home when we attended a community event at City High/Middle School, right across the street from our main location. Several neighbors told us they thought we were part of Kent County government and didn’t think they were eligible to join. This wasn’t the first time we heard something like that, and it really made us think critically about who we are and where we are going.”
Jon Denhof, board chair, added: “We are proud of our heritage. Our Kent County employee members have been a key part of our success. This name change is not about outgrowing our roots; it’s about growing them deeper into the neighborhoods we serve. The board of directors has been considering a name change for several years. We know we need to grow to continue creating value for our members, and after a lot of research and discussion, it was our unanimous decision that a name change is integral to that goal.”
The credit union offers financial services including credit cards, mortgages and personal loans.
Member accounts and services will be unchanged during this transition, Intandem said, with account numbers and the credit union’s routing number staying the same. Direct deposits, payroll deduction, automatic drafts and other ACH services will continue to function as usual. Online banking, debit and credit cards, and the mobile app will be available and function the same as before, but with a new name and design, Intandem said. The former mykccu.com website automatically redirects to the new website.
“We believe that we are stronger together,” Page said. “When we focus on strengthening the financial lives of our neighbors, the credit union also becomes stronger, and as a team, we help our neighborhoods flourish.”