RPC makes loan to Black-owned car detailing and paint company

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Elisa Starnes. Courtesy Rende Progress Capital

Rende Progress Capital made a new loan to a Walker-based vehicle detailing company.

The Grand Rapids-based racial equity lender said Wednesday, April 13, it made a loan of an undisclosed sum to Shannon Williams, owner of Black Diamond Detailing, based at 3921 Three Mile Road, Suite D, in Walker.

“Our growing loan customer portfolio includes businesses of color with diverse products, goods and services in the marketplace,” said Elisa Starnes, associate partner for lending opportunity and administration for RPC. “Over the past few quarters and fiscal year, RPC has appreciated the geographic presence of loan customers growing throughout and outside our core Grand Rapids/Kent County area, from new customers within the lakeshore region and new customers such as Black Diamond located in Walker. … We see it as impactful and positive that excluded entrepreneurs of color are persevering within urban and suburban areas.”

Black Diamond Detailing offers interior and exterior detailing for any vehicle type, along with paint enhancement and paint correction services.

Williams and his wife, Amy, have three children and currently reside in the Rockford area. As a Black-owned business, they said they hold themselves “to a different standard of care and professionalism for customers.”

Williams’ goal is to create a “convenient and fast service for all customers while focusing on high-quality, detailed work.” He said he is proud of what he does and enjoys working hard being a small business owner.

As a SpringGR graduate, Williams was referred to RPC by the small business training program. His business is featured on SpringGR’s website under the “alumni” tab, subcategory “shop Black-owned.”

He plans to put the loan toward purchasing equipment to allow for the business to do mobile detailing.

More about Black Diamond Detailing is on its website.

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