TCF, Chemical Bank complete merger with new signs, branding

Universal Sign employees Eddie Bruining, left, and Kris Suhr change over the Chemical Bank signs Friday at the bank’s location on 12 Mile Road in Southfield. Courtesy TCF

Following a merger between TCF National Bank and Chemical Bank, all of the new entity’s banking centers are now operating under the TCF Bank name, and the Chemical Bank signs have all been retired.

The merger of equals in which legacy TCF Financial Corporation merged into Chemical Financial Corporation closed on Aug. 1, 2019, forming Michigan’s largest national bank holding company.

As of Monday, TCF’s primary banking subsidiary, TCF National Bank, rebranded all its banking centers across TCF’s footprint under the TCF Bank name, and all consumers share a common digital banking and mobile app experience, branded as TCF Bank. About 200 banking centers in Michigan and Ohio that previously operated as Chemical Bank were impacted by the name change.

“(Monday) is a historic day for the new TCF, and we want all of our customers to know that with the final step complete in the merger of equals, we remain deeply committed to the communities where we live, work and serve,” said Craig Dahl, president and CEO of TCF Financial Corporation.

Added Tom Shafer, president and COO, TCF Bank: “We have spent the past year integrating our technology systems to provide a best-in-class digital experience for our customers, both on our website and through our mobile app, while also upgrading the back-end systems to meet the new TCF’s needs today and well into the future.

“I am very proud of our team’s efforts to support our integration activities in the face of unexpected challenges, including a pandemic, working from home, civil unrest and a historic flood in Midland, home to some of our key operations. This was not an easy task, but our team’s ability to execute our strategy despite the hardships reflects the power of our purpose and beliefs.”

The financial institution also on Monday revealed its new brand platform, ad campaign and tagline, “What’s in it for We,” meant to encapsulate how when one business or individual succeeds, positive impacts are felt throughout the entire community. It is also a nod to TCF’s previously reported $1 billion loan commitment to minority communities and minority-owned and women-owned small businesses.

TCF’s new ad campaign was developed in partnership with Southfield-based Doner Company, its advertising agency of record. The brand launch will be supported by an integrated marketing strategy that includes TV, radio, print, digital and social media advertising.

Additionally, construction is underway on TCF Financial Corporation’s new headquarters in the heart of Detroit.

More information about TCF’s latest financial investments and partnerships is at


TCF Financial Corporation (Nasdaq: TCF) is a Detroit-based financial holding company with $50 billion in total assets as of June 30.

Its primary banking subsidiary, TCF National Bank, offers consumer and commercial banking, trust and wealth management, and specialty leasing and lending products and services to consumers, small businesses and commercial clients.

TCF has about 475 banking centers in Michigan, Illinois and Minnesota with additional locations in Colorado, Ohio, South Dakota and Wisconsin.

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