United Federal Credit Union names market VP

Lisa Frohnapfel Courtesy United Federal Credit Union

A credit union in the region selected a new market vice president.

St. Joseph-based United Federal Credit Union said it hired Lisa Frohnapfel as market vice president in Michigan.

The role was previously held by Emily Szymkiewicz, who recently became the credit union’s vice president of retail operations.

In her new role, Frohnapfel will lead the Michigan team in driving sales, service and business development initiatives to achieve market growth and also will lead the United investment planning program.

“Lisa understands the community impact and value of credit unions,” said James Knight, chief sales and service officer for United. “She has a proven track record of collaborating across business lines to exceed service and sales goals while growing and strengthening community relationships. We are excited to welcome her to our team and know our employees and members in Michigan will benefit from her leadership.”

Frohnapfel brings 27 years of financial management experience to United.

Previously, she held positions within the credit union industry, including director of branch operations, vice president of operations and most recently president and CEO of United Bay Community Credit Union in Mattawan.

She holds a Master of Science degree in leadership and change management focus from Cornerstone University and a Bachelor of Science degree in business management and leadership from Davenport University.

United Federal Credit Union

Founded in 1949, United Federal Credit Union has more than 177,000 member-owners worldwide and manages over $2.9 billion in assets.

United has branches in Arkansas, Indiana, Michigan, Nevada, North Carolina and Ohio.

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