Boxed Water’s product packaging is now 92% plant-based. Courtesy Boxed Water
A water company created a more organic package.
Boxed Water’s product packaging is now 92% plant-based. The brand also added a new plant-based cap to all of its cartons.
“Recycling efforts can no longer keep up with the world’s plastic production, and the shift toward plant-based products is critical for our planet’s wellbeing,” said Daryn Kuipers, CEO of Boxed Water. “Our product is almost entirely plant-based, and we are proud to have the highest sustainable content in the water category, at about 92%.”
The cap is made of waste from Forest Stewardship Council-certified sustainably grown trees used for pulp and bioenergy, rather than specifically grown for plastic, and has lower CO2 emissions than petroleum and sugarcane. Every Boxed Water carton has a similar plant-based design that is created out of paper sourced from trees in managed forests.
“We needed to create a better plant-based cap than what was currently being offered,” Kuipers said. “By avoiding sugar cane, we are using substantially fewer natural resources and generating a lower environmental footprint. The brand remains committed to their promise to always deliver 100% recyclable and BPA free packaging.”