Brewery producing Hatter Days Street Party


New Holland Brewing’s Hatter Days Street Party draws crowds to downtown Holland. Photo via

A West Michigan brewery is celebrating its 20th anniversary this weekend.

New Holland Brewing will host its annual Hatter Days Street Party celebration from 4-11 p.m. tomorrow in downtown Holland.

The outdoor celebration takes place in the parking lot behind New Holland’s Pub on 8th and on College Street, between 8th and 9th streets.

The party heads into the taproom for the after party, from 11 p.m. to 1 a.m.

The event is free and open to the public.

The party celebrates the Hatter family of IPAs each year, which this year includes Mad Hatter, Tasmanian Hatter and White Hatter.

“Hatter Days is our favorite time of year, and this year we’re going above and beyond in all aspects,” said Dave White, co-owner and VP of retail operations, New Holland Brewing. “Like the Mad Hatter himself, we love a good party, and there’s nothing better than hitting the streets to kick off summer and celebrate our history in beer, our company and this awesome community, who has been with us since the beginning, way back in 1997.”

New Holland President Brett VanderKamp added that the event "introduces people from all over the Midwest to our community of Holland and the downtown businesses who are doing great things here.”


The Ragbirds, Mucca Pazza, Joe Hertler & The Rainbow Seekers and The Dirty Dozen Brass Band all hit the stage between 4-11 p.m.

Music at the pub will be by Rusty’s Big Ass Band and Silent Disco, with DJ Dr. Joel between sets.

Along with music, there will be the Daredevil Circus, illustrator Kyle Bice, tiki cocktails, a cookout and the Stop & Taste lounge.

Throwback brews

New Holland will also release six throwback beers from over the years at New Holland.

The six throwback beers are Blue Goat Doppelbock, Green Hornet American Pale Ale, Jubilee Belgian-style beer with cherries, Kourage Brown Ale, Y2K Barleywine and Zoomer Wit.

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