Brewery stirs up mixologists for Cocktail Party


A bottle of New Holland Artisan Spirits Knickerbocker Gin travels to Spain. Photo via

A lakeshore-based brewery is continuing its push to also be known as a spirits company.

New Holland Artisan Spirits is bringing 15 mixologists under one roof for The Ultimate Cocktail Party on Oct. 14, from 7-9 p.m., at J. Gardella’s Tavern.

Cocktail Crawl

The party will be the culmination of the New Holland Cocktail Crawl, which coincides with ArtPrize and concludes on Oct. 13.

The crawl takes patrons across Grand Rapids, trying different bars and restaurants, while looking at art across downtown.

At each bar, one of the 15 mixologists has created a special drink made with New Holland spirits — and at least one other Michigan ingredient.

Cocktail passport

People who fill out an Art of the Cocktail Passport with all 15 beverages and bring the passport to this month’s party will be entered for a chance to win a grand prize.

New Holland Cocktail Crawl destinations

Blue Water Grill

CitySen Lounge


GP Sports

J. Gardella’s Tavern

Judson’s Steak House

Lumber Baron


San Chez

Shiraz Grille

Stella’s Lounge

Sundance Grill & Bar

Terra GR

Tre Cugini

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