Brewery Vivant’s weird cousin has nutty plans for the holidays.
Broad Leaf Local Beer in Kentwood has teamed up with Grand Rapids-based Koeze Company to make a beer version of Koeze’s Cream-Nut Peanut Butter Cluster candy. The beer is part of a pre-launch of the brewery’s beers into the marketplace where the public is invited to vote on which of the four beers will be distributed.
“As we approach our 110th anniversary as a Grand Rapids-based company, we were excited to work with a brewery who has such a great reputation for both beer and food and its connection to the community,” said Koeze Nut Company President Jeff Koeze. “It seemed like a difficult task to re-create our specialty candy in beer form. However, we tried the beer and the Cream-Nut Peanut Butter Cluster side-by-side and it was amazing!”
Broad Leaf Local Beer’s launch event will take place on Dec. 27 with four new beers: Hazy J, a taproom favorite New England style juicy IPA; Koeze Cream Nut Cluster, the Koeze Cream-Nut inspired peanut butter-chocolate beer; Vanilla-zilla, a vanilla milkshake IPA; and Banan-Appeal, a stout made with 200 pounds of bananas and blended with bourbon barrel-aged beer.
The kick-off party will include a Rube Goldberg-inspired beer delivery machine that through a series of pulleys, ramps and match box cars will automatically bag the first four-pack sold to a lucky customer.
“Koeze is well known for their high quality products. It seemed like a natural fit for our brands to work together,” said Brewery Vivant CEO Jason Spaulding. “Broad Leaf is our outlet to pilot new and creative beers and this project was the perfect fit. We achieved just the right balance of flavors and are excited to share it with the public.”
Broad Leaf’s doors will open at 11 a.m. on Dec. 27. The four new beers will be available on draft and customers are encouraged to vote for their favorites throughout the day and the following weeks until supplies run out.
The main event begins at 4 p.m. when the beer delivery machine will be activated and one customer will be able to take home the four-pack of that drops from the ceiling. Koeze Nut Company will be on hand with Cream-Nut Peanut Butter Clusters to sample alongside the collaboration beer. Live music by local band Cheap Emotion begins at 9 p.m.
Broad Leaf Local Beer also plans to launch its beer into the market through self-distribution in early 2020.
Since opening in summer 2019, Broad Leaf has been operating in its new taproom and restaurant at 2885 Lake Eastbrook Blvd. During that time, the brewery also has been experimenting and finalizing beer and food recipes.