A California storage maker and retailer is investing $5.7 million in a new plant in the area.
California Closets has chosen Cascade Township as the site for its first manufacturing center in the eastern U.S., according to The Right Place today.
As California Closets plans to expand farther east, the new facility will supply distribution locations in the eastern U.S.
The custom storage company is planning to build the facility just south of Gerald R. Ford International Airport, at 4930 Kraft Ave. SE.
West Michigan was chosen over competing sites in Illinois, Georgia, North Carolina and Indiana.
The project is expected to create 61 jobs.
"West Michigan is attractive to us due to many factors,” said Eric Wolff, president of fulfillment, California Closets. “The location offers proximity to our customers and supply base but more importantly, a strong talent base in manufacturing and design. The West Michigan area has been a leader in forward-thinking and furniture-related industries, which fits our direction and future. “
The Right Place said it offered staff time and resources to the project, creating a team with the Michigan Economic Development Corp., or MEDC, and West Michigan Works! to assemble an incentive package for California Closets.
MEDC has approved a $335,000 Michigan Business Development Program performance-based grant for the project.
West Michigan Works! has offered $48,000 in workforce development support to assist with recruiting and on-the-job training.
“Attracting a major consumer brand like California Closets is a big win for West Michigan,” said Thad Rieder, senior business development manager, The Right Place.
Founded in Berkeley, California in 1978, California Closets makes custom, high-end storage spaces, from closets to cabinets and wardrobes to workbenches.
California Closets has 120 showrooms, including one in Commerce Township, and more than 700 designers across North America.
In 2015, the company opened a plant in Phoenix to handle increasing demand from the western U.S.