Catering operation moves into Downtown Market


Downtown Market features various vendors in its indoor Market Hall, an outdoor farmers market and educational programming. Photo via

An established catering operation is moving into the Downtown Market — and opening a new café concept there.

Goodwill of Greater Grand Rapids will relocate its Blue Spoon catering operation and open Blue Spoon Soup & Spuds in the market’s indoor Market Hall.

Construction on the space will begin in mid March, and Blue Spoon Soup & Spuds will open to the public in mid April.

Blue Spoon will lease the space currently occupied by Grocer’s Daughter Chocolate, which has decided not to renew its lease in Market Hall.

Blue Spoon catering

Downtown Market will now serve as Blue Spoon’s main kitchen and preparation space.

Blue Spoon catering has operated in Grand Rapids for more than a decade.

It has served as the caterer for several events and corporate clients. It’s currently the in-house caterer for Blue35, UPS and several other local corporations.

Its food service options include breakfast, boxed lunch and dinner menus.

“Blue Spoon has served as a catering and contract food service program of choice for many corporate partners and events,” said Jill Wallace, chief marketing officer, Goodwill. “It is a fast-growing segment of our business, and we need a greater presence in the marketplace.”

Wallace said Market Hall will provide increased visibility and “someplace we can interface with the public and experiment with our offerings.”

The addition also adds to the Downtown Market’s catering options.

Soup & Spuds

Blue Spoon Soup & Spuds will sell freshly prepared soup and baked potatoes in its café space.

“The new soup and potato bar presents some exciting new options for the everyday lunch and dinner crowd,” said Mimi Fritz, president and CEO, Downtown Market.

Nonprofit mission

Ninety percent of the revenues from Goodwill’s Blue Spoon catering and Soup & Spuds operations will go directly toward the organization’s job training and placement programs.

Last year, Goodwill placed nearly 900 people into local employment.

“The Downtown Market has partnered with Goodwill in the past on their job-placement program, and we are thrilled to see them expand in the Market Hall,” Fritz said.

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