Catherine Lazarock connects with opportunity


Catherine Lazarock

Editor’s note: Each issue of the Influential Women enewsletter will feature a profile of one of the Business Journal’s reigning Top Women Owned Businesses finalists. The profile first appeared in the event program.

When Catherine Lazarock lost out on a multi-million dollar telecommunications project for a huge West Michigan-based retailer, she didn’t mope.

In fact, she celebrated the achievement with her team of five employees, as president of the telecommunications consulting company Symplicity Communications.

“While (the retailer) chose to stay with the incumbent, AT&T, during this contract round, I see this as a win, because I successfully educated their IT team about Symplicity, and they are now looking at other products and services from my company,” Lazarock said. “A direct quote from (their) staff was, ‘We were so impressed with you that we want to find a way to give you business.’ In six years, Symplicity earned the opportunity to present to (their) team, successfully garnered their attention and is now working with their staff on future opportunities.”

But these things don’t just happen by themselves.

“Success to me is hearing great feedback from clients about their experience with Symplicity and giving my employees the opportunity to make a living in an environment that is positive," Lazarock said. "Growth in sales or revenue does not play a role in my feeling of success. . . . Since day one, this has been a journey of evolving my company into a safe, friendly environment where my staff can come to work and enjoy it every day and a place where clients know they will be treated well.”

Symplicity Communications was nominated as a Top Women Owned Business in the $1.49 million and below annual revenue category.

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