Kellogg's Wild Berry Froot Loops. Courtesy Kellogg Company
A major cereal brand is getting its first new flavor in 10 years.
Battle Creek-based Kellogg Company is sending its new Kellogg’s Wild Berry Froot Loops to store shelves in time for summer.
Changes include a purple star and “tangy and sweet” berry flavors via a “berry-inspired mix of red, blue and green iconic loops.”
"Our colorful loops are both beloved and iconic, and now fans will have a new way to do 'Whatever Froots their Loops' throughout the day," said Teresa Lindsey-Houston, senior marketing director, Kellogg's Morning Foods.
Wild Berry Froot Loops will be available at all major retailers and grocery stores nationwide.
The suggested retail price is between $4.69 and $5.79.
Kellogg Company reported net sales of about $13 billion in 2017.