Chamber honors lakeshore ATHENA winners


Kelly Springer.

The chief operating officer of a metal components maker has been named the 2017 Lakeshore ATHENA Award winner.

Kelly Springer, of Holland-based Metal Flow Corporation, accepted the honor at the 13th-annual Lakeshore ATHENA Awards luncheon this month at Trillium Events in Spring Lake.

The ATHENA Award is presented annually to an individual who demonstrates professional excellence and community service and assists women in the attainment of professional excellence and leadership skills.

Stefanie Herder, marketing and communications manager at the Grand Haven Area Convention & Visitors Bureau, was also honored as recipient of the 2017 ATHENA Young Professional Leadership Award.

An ATHENA Young Professional Leadership Award is given each year to an emerging leader who exemplifies excellence, creativity and initiative in his or her profession, serves as a role model for young women and works to improve the quality of life for others in the community.

The Lakeshore ATHENA awards program is a collaboration of several chambers of commerce: The Chamber of Commerce Grand Haven, Spring Lake, Ferrysburg; Michigan West Coast Chamber of Commerce; and Muskegon Lakeshore Chamber of Commerce.

The winners were chosen by a selection committee of chamber staff members and community business leaders.

Kelly Springer

Springer has been COO at Metal Flow Corporation since 2016. She was hired in 2013 as CFO, her first C-suite role, after working for 22 years at Plante Moran, where she had advanced to partner.

Throughout her career, she said she chose to “be true to herself and pursue her interests in manufacturing,” despite being told often, “Most women don’t choose this path.”

As CFO, she organized a CFO Roundtable for leaders in a variety of industries to share ideas and learn from others in a safe environment. She supports women in manufacturing and advocates for equal pay and equal opportunity.

Springer is a founding member of Inforum West Michigan, serves on the Michigan Women’s Foundation Advisory Council and is a board member of the Michigan West Coast Chamber of Commerce. She also serves as a board member with the Juvenile Diabetes Research Foundation. Her daughter was diagnosed with the disease at 18 months of age.

Stefanie Herder

Herder has worked in the hospitality and tourism industry for 18 years, tackling every job from scooping ice cream to hotel management.

Six years ago, she joined the Grand Haven Area Convention & Visitors Bureau.

Her social media campaigns have helped win Grand Haven national and international recognitions. In 2017, Grand Haven earned the title of “America’s Happiest Seaside Town” by Coastal Living, in part due to her work.

In addition to promoting Grand Haven, Herder serves as a board member for the Grand Haven Young Professionals group and has been a “Big Sister” with Big Brothers Big Sisters of the Lakeshore since 2007.

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