Elzinga & Volkers Construction in Holland recently announced its rebrand to EV Construction with the new slogan “Built Around People.” The change took effect March 31.
The decision to shorten the company name, update the logo and refresh brand collateral was made to catch the brand up with the growth the company has achieved over the past 10 years. The changes are expected to support brand recognition, consistency and continue to support the company’s growth and expansion into new markets outside of Michigan.
The tag line “Built Around People” was chosen to reflect the company’s vision and mission.
“We have a people-first approach to running our business and always have,” said Mike Novakoski, president and CEO of EV Construction. “We are eager to continue our success across Michigan and the U.S. and wouldn’t be where we are today without the employees and relationships that have allowed us to be successful in the industry.”
EV Construction has over 100 skilled craftspeople in eight trade divisions.