Couple launches flooring franchise


Erick Hatfield. Courtesy Floor Coverings International Grand Rapids

A couple has launched a mobile floor coverings franchise that serves greater Grand Rapids.

Erick Hatfield and Sharee Hatfield this winter opened Floor Coverings International Grand Rapids, at 475 36th St. SE in Wyoming.

“Owning a small business has always been a dream of mine, and this became a perfect time to pursue that option,” Erick Hatfield said.

“I also wanted to be part of my community, because I had spent the past 11 years traveling every week, and all my business activities were conducted everywhere except in the community where I lived.”

Floor Coverings International brings a mobile showroom stocked with thousands of flooring samples direct to consumers’ homes.

Its offerings include carpet, hardwood, ceramic, tile, vinyl, bamboo and slate flooring products.

The new franchise covers Ada, Cascade, Grandville, Kentwood, Plainfield, Walker and Wyoming.

Floor Coverings International, founded in 1990, has 150-plus locations throughout the U.S. and Canada.

Their background

Erick Hatfield spent 25 years working in sales, marketing and operations for personal care manufacturing companies.

For the last 11 years, he was a VP and general manager of a $150-million division of KIK Custom Products, a manufacturer of consumer packaged goods.

Sharee Hatfield previously worked at the Internal Revenue Service.

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