Editor’s note: Each issue of the Influential Women enewsletter will feature a profile of one of the Business Journal’s reigning 50 Most Influential Women in West Michigan. The profile first appeared in the event program.
It’s clear Cynthia Kay champions a multiplicity of clients.
Recently, Cynthia Kay & Co. helped launched Siemens’ first ever national diversity and inclusion program, all the while continuing to work with Wiley Publishing on its projects.
Her video work for an East Coast agency, Compass Healthcare, is spreading the word about effective treatment for stage-four cancers.
Cynthia Kay & Co. also produces communication for local nonprofits and global giants like Gerber Co., Novartis OTC, Herman Miller, Saint Mary’s Health Care, Grand Rapids Community Foundation and Grand Rapids Public Museum.
Kay’s work isn’t always centered on the bottom line.
She donates her creativity and energy to LaughFest, serving on both the original Cabinet and the Creative Team for the event that’s become a key fundraiser for Gilda’s Club Grand Rapids. She also contributed production of all the radio and TV ads to launch and promote LaughFest.
Her efforts to come alongside small businesses have caught state government’s attention.
In his Special Tribute, Gov. Rick Synder recognized Kay during her tenure as chairwoman of the Small Business Association of Michigan for taking “a strong and viable leadership role in helping to enact business tax reform, a key milestone in the organization’s goal of propelling a new economic direction for Michigan.”
Kay recently became chairwoman of the SBAM Political Action Committee.
Her affiliations also include Grand Valley State University’s Seidman College of Business marketing department, Huntington Bank Women’s Advisory Board and the Cascade Community Foundation.