Design firm appoints partner


Jake Himmelspach. Courtesy Peopledesign

A local strategic design consultancy has named a new partner.

Grand Rapids-based Peopledesign appointed Jake Himmelspach to the role, according to the firm last week.

Himmelspach, formerly the firm’s strategist, is Peopledesign’s third partner.

He is part of the management team and will lead the firm’s client strategy.

“I found a great collaborator in Jake,” said Kevin Budelmann, co-founder, Peopledesign.

Previously, Himmelspach was an associate consultant for Chicago-based NewEdge, a product innovation firm, working on brands such as The North Face and PepsiCo, and a journalist at the Grand Rapids Business Journal.

He is a graduate of Western Michigan University and holds an M.B.A., with a certificate in design and innovation management, from Ferris State University

Peopledesign has also hired three other staff members within the last year.

“We are very different than we were when we pivoted to become Peopledesign 10 years ago — even five years ago,” Budelmann said. “We’re very excited about our next chapter.”

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