Developers form real estate brokerage


Bradley Hartwell. Courtesy PURE Real Estate Brokerage

A team of West Michigan real estate developers has created a new brokerage.

PURE Real Estate Brokerage was recently formed by Bradley Hartwell, founder of North Town Real Estate, Ray Kisor, owner of RJK Investments, Ryan Wheeler, VP of Orion Real Estate Solutions and Michael Maier, owner of Cusp Group.

The principal partners have more than $1 billion in combined transaction volume and a century of combined experience.

The firm specializes in acquisition, brokerage and consulting services.

“By incorporating these additional services into the brokerage business model and combining our collective experience, we are creating a much higher probability of success for our clients,” Hartwell said. “Our team has been performing these services under different flags for years, and this partnership creates a tremendous amount of strength for us and our clients.”

Kisor said their experience as property owners has had considerable influence on the mission and values of the new firm.

“We offer a brokerage experience from an owner’s perspective,” Kisor said. “We are property owners ourselves, so we treat every project as if it were our own. In all my years in this business, I can say that simple shift in perspective makes all the difference.”

One of PURE Real Estate Brokerage’s most recent transactions is the assemblage and acquisition of a 10-acre site in Ada known as The Knoll Townhomes of Ada, at 1040 Spaulding Ave. SE.

The project is being developed by Orion Real Estate Solutions, built by Orion Construction and managed by PURE Real Estate Management. The 72-unit project is nearing completion, and PURE is leasing units as they become available.

PURE Real Estate Brokerage is also seeking commercial tenants for several mixed-use developments in West Michigan.

“We have an incredible team that combines experience with passion and motivation,” Wheeler said.

The formation of PURE Real Estate Brokerage was preceded by the creation of PURE Real Estate Management, which Wheeler and Maier formed in 2018 to manage their developments.

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