Digital firm releases next version of classroom app


The iBrainstorm app helps students and teachers collaborate with iPads. Courtesy Universal Mind

An app development and user experience firm has released a new version of a collaboration app for classrooms that’s been downloaded millions of times.

Universal Mind created its iBrainstorm app in 2010, and the mobile app has been downloaded more than 2.2 million times.

The free iOS app allows teachers and students to collaborate on expressing and sharing ideas through iPads in digital classrooms.

Universal Mind said last month that the latest version of iBrainstorm adds several features to the app: the ability to freeform draw, add and organize notes; share ideas with groups of four other "iBrainstormers" through iPad-to-iPad sharing, by tossing information to share on other iPads; share projects with an entire classroom or share work with teachers; improved drawing quality with the Pencil stylus by FiftyThree; and emojis.

“Research and development is an important part of our culture,” said Erik Loehfelm, EVP of user experience, Universal Mind. “We build applications like iBrainstorm not only because we see a need in the marketplace, but also because it gives us a way to test new and emerging technologies and the entire app ecosystem.”

Joe Johnston, VP of experience innovation at Universal Mind’s Grand Rapids office, added that the firm "made hundreds of small changes based on user feedback.”

“Listening to user feedback is a key to achieve a good customer experience,” Johnston said. 

Universal Mind's headquarters is in Denver, and it operates its Midwest base out of Grand Rapids.

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