Egg producer investing $16.3M in operation


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An egg producer in the region is expanding and investing $16.3 million in its operation.

Herbruck’s Poultry Ranch, a family owned company, is planning to expand in Eaton Township, at 1454 Rector Rd., according to The Right Place yesterday.

The company will construct three new cage-free facilities to raise 2.5-million young hens annually. The project is estimated to take three years due to hen-raising cycles.

The project calls for significant investments in aviary equipment and construction, which will create 33 jobs.

The Right Place said the feed used to raise the hens will be locally sourced, potentially creating $3 million annually in local contracts.

Operating since 1958, the fourth-generation family farm employs more than 800 Michigan workers.


The Michigan Economic Development Corporation, or MEDC, is supporting the project through a $523,280 Michigan Development Block Grant, which will support road infrastructure enhancements, such as upgrading the quality of Haynor and Rector roads to accommodate increased truck traffic.

The expected cost of the road-enhancement portion of the enhancements is just over $1 million, with $898,000 in grants coming from the Michigan Department of Transportation, Michigan Department of Agriculture and Rural Development and Easton Township.

Herbruck’s will invest around $150,000 for the road project.

The Right Place, a nonprofit economic development agency in Grand Rapids, and the Ionia County Economic Alliance are also supporting the project. 

“Herbruck’s Poultry Ranch truly appreciates the strong partnerships of our local and regional economic development organizations, local officials and state government agencies that enable critical infrastructure improvements, helping us to create new jobs, while benefiting everyone in Ionia County,” said Herb Herbruck, EVP, Herbruck’s Poultry Ranch.

“As a fourth-generation family farm, Herbruck’s is proud to call Ionia County home, and we’re thankful for the assistance provided by the Ionia County Economic Alliance, The Right Place, MEDC and many other partners to help us expand and create additional jobs.”

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