There’s a new mobile app dedicated to the Grand Rapids beer scene.
Experience Grand Rapids, the marketing arm for Kent County, has launched of its Beer City Brewsader app.
The app allows Beer City Brewsader participants to view nearby breweries and brewery details, including menu items, directions and social media links.
After visiting a local brewery, users can check in through the app to receive a digital Beer City Brewsader passport stamp.
Participants of the program are encouraged to visit eight Grand Rapids breweries in exchange for an official Brewsader T-shirt. Additional prizes and incentives are given to those who begin the program during Beer Month GR, which ends on March 15.
Extreme craft beer enthusiasts can also visit all 35 breweries to become an Ultimate Brewsader and unlock exclusive deals and discounts.
Since the program was launched in 2015, there have been about 9,000 participants from nearly every state and counties such as Japan, Spain and Australia.
Prior to the app’s launch, participants were required to carry a printed Beer City Brewsader passport to complete the program. Beer City Brewsader participants now have the option to complete the program through the app or by using the tangible passport. Existing Beer City Brewsader participants with passport stamps can transfer their paper passport stamps into the app.
“We wanted to make it easier for locals and visitors to participate in our already successful Beer City Brewsader program and continue to champion Grand Rapids’ award-winning craft beer scene,” said Kate Herron, director of marketing, Experience Grand Rapids.
“We’re always brainstorming new ways to attract individuals to the area to experience our welcoming atmosphere and unique offerings.”
The app is available in the Apple App Store and at Google Play.