Experience Grand Rapids marketer wins 30 Under 30 honor


Kelly McGrail. Courtesy Experience Grand Rapids

An Experience Grand Rapids marketer has been recognized as a 30 Under 30 honoree by an international association.

Destination Marketing Association International, or DMAI, recognized Kelly McGrail, EXGR director of marketing, as an “upcoming destination expert.”

“It is really exciting to be picked as one of the 30 Under 30 participants,” McGrail said.

This is the fifth year DMAI has announced its 30 Under 30 award program and the first time someone from EXGR, which is the destination marketing agency for Grand Rapids, has been included.

Investment in experts

The 30 Under 30 program invests in the future generation of destination marketing experts.

Being selected as a DMAI 30 Under 30 honoree means that each person is awarded complimentary registration to DMAI’s Annual Convention, identified as an upcoming professional in the industry to gain networking opportunities and is enrolled in a mentorship program where they will help the next generation of industry leaders.

McGrail said the recognition will help her “meet more thought leaders in our industry and open up numerous learning opportunities.”

Video submission

McGrail has a passion for Grand Rapids, which she displays in her DMAI 30 Under 30 video submission.

In her video, McGrail talks about her love for Grand Rapids, her second job at The Mitten Brewing Co. and the upcoming travel trends she sees for Grand Rapids, including LGBT and millennial travel.

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