Foam products maker promotes executives


Steve Carlson. Courtesy FloraCraft

A maker of craft and floral foam products in the region has promoted three employees.

Ludington-based FloraCraft elevated Steve Carlson, Mike Smith and Phil Gable to roles of increased responsibility, effectively immediately, to "position the company for continued growth,” according to the company last week.

“It’s an exciting time at FloraCraft as we continue to innovate and expand our product offerings in a competitive marketplace,” said Eric Erwin, CEO, FloraCraft. “Expanding the roles of Steve, Mike and Phil is an important step in executing our strategic plan.

“Each of them exemplifies our company values, and each has been critical to our growth. I’m looking forward to the continued progress that comes from their new roles.”

Steve Carlson

Carlson was promoted to the newly created position of COO.

He will be responsible for all operations and manufacturing, overseeing extrusion and fabrication, packaging, logistics, information technology, human capital management and overseas supply chain operations.

He holds a B.B.A. from the University of South Dakota Beacom School of Business.

Mike Smith

Smith was promoted to VP of fabrication/packaging.

He will lead the company’s fabrication and distribution environment for all products.

Smith has held a number of positions since joining the FloraCraft team 16 years ago, most recently as senior director of manufacturing.

He holds a bachelor’s degree from Grand Valley State University.

Phil Gable

Gable was promoted to VP of extrusion.

He will lead the manufacturing environment for foam production and extrusion.

Prior to joining FloraCraft, Gable held a number of positions in both the private and public sectors.

He holds degrees in mechanical engineering and biomedical engineering from Michigan Technological University and a master’s degree from Texas A&M University.


Founded in 1946, FloraCraft is a family-owned manufacturer of foam products for the craft and floral industries.

Its family of brands includes FloraCraft Foam, Artesia, Desert Foam, Gala Boutique and Twinklets Glitter.

FloraCraft’s products are sold at Walmart, Amazon, Michaels and other leading retailers in all 50 states and 17 countries.

The company has more than 200 employees.

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