Food brand rolls out line of meat alternatives


Incogmeato Burger Patties will roll out in March. Original Bratwurst and Italian Sausage will be available before summer. Courtesy Kellogg

A food maker in the region will start selling the first item in a line of “meat-like” offerings next month.

MorningStar Farms, a brand of Battle Creek-based Kellogg, said Tuesday that it will begin selling the first product in its new Incogmeato plant-based protein line, Incogmeato Burger Patties, in March at select retailers nationwide, including Kroger and Meijer.

Two other flavors, Original Bratwurst and Italian Sausage, will roll out before summer.

The Business Journal in September reported on MorningStar Farms’ announcement that it would create the new line of products “that look, cook and taste just like meat.”

The products are made with non-GMO soy and have 100% plant-based protein.

“Our great-tasting, ready-to-cook Incogmeato lineup offers the most meat-like experience yet,” said Sara Young, general manager, plant-based proteins for Kellogg.

“Our Burger Patties, Original Bratwurst and Italian Sausage are the first of many new plant-based foods coming this year from Incogmeato, so that people who are looking to sneak more plants on their plate can do so deliciously.”

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