A local food distributor has named a new vice president of marketing.
Byron Center-based SpartanNash said last month it hired Brian Holt for the position.
Holt is responsible for driving customer engagement through marketing and advertising, brand positioning, market research, e-commerce and loyalty programs.
He reports to Larry Pierce, EVP of merchandising and marketing.
Pierce said Holt will be a “valuable” addition to the marketing team, as SpartanNash expands its click-and-collect program, Yes loyalty efforts and personalized shopping experiences.
“Brian is an accomplished senior leader and marketing specialist, with a history of boosting sales performance through retailer loyalty programs and marketing campaigns,” Pierce said. “He is also well-versed in market penetration and growth through consumer research and product placement strategies.”
Previously, Holt served as the VP of marketing, advertising and public relations at Weis Markets, where he led marketing and consumer communication strategy, as well as e-commerce, loyalty marketing and corporate branding initiatives for the regional food retailer.
Earlier, he served as the director of marketing for three years at the company, building a website and social media presence.
Holt has also held various marketing and product management positions with Black & Decker Hardware and Home Improvement, Masco Corporation, R&B and Newell Rubbermaid.
He holds a master’s degree in marketing from St. Joseph’s University, where he continues to serve as a member of the Academy of Food Marketing Board of Governors. He earned his bachelor’s degree in finance from Drexel.
Holt is also a graduate of the Food Executive Program at Cornell University.