Food maker creates three new snack lines


Chocolate Rice Krispies Treats Snap Crackle Poppers. Courtesy Kellogg Company

A food maker will soon roll out three new snack lines under several existing brands.

Battle Creek-based Kellogg Company said yesterday it will begin selling Cheez-It Snap’d, Pringles Wavy and Rice Krispies Treats Snap Crackle Poppers in January.

“Snacking culture continues to evolve and is an industry ripe with innovation and momentum,” said Yuvraj Arora, SVP of marketing for Kellogg’s U.S. snacks division.

“We’re committed to meeting hungry consumers’ demands and delivering new experiences with our snacks."

Kellogg did not disclose suggested retail price ranges for the new snack lines.

Cheez-It Snap’d

The new thin and crispy crackers are made with real cheese inside and out and are available in the following flavors: double cheese; cheddar sour cream and onion; white cheddar and bacon; and jalapeño jack. They all marry cheese with other popular snack flavors by the brand.

Pringles Wavy

A new twist on the Pringles Original crisp, the line has a thick wavy texture and “complex” flavors inspired by grilling, including fire-roasted jalapeño, classic salted, sweet and tangy barbecue and applewood smoked cheddar.                    

Rice Krispies Treats Snap Crackle Poppers

The new cube-shaped snacks are “ooey, chewy, bite-sized Rice Krispies Treats coated in a smooth, silky topping.” Flavors include chocolate, vanilla creme and cookies ’n’ creme.


Founded in 1906, Kellogg Company (NYSE: K) offers more than 1,600 foods, including cereal, crackers, savory snacks and frozen foods.

Its brands include Pringles, Cheez-It, Keebler, Special K, Kellogg’s Frosted Flakes, Pop-Tarts, Kellogg’s Corn Flakes, Rice Krispies, Eggo, Mini-Wheats, Kashi, RXBAR and more.

Facebook Comments