Food maker donates $1M for school breakfasts


Courtesy Kellogg Company

A food maker in the region has donated $1 million to a national K-12 school meal program.

Battle Creek-based Kellogg Company donated the sum to support No Kid Hungry school breakfast programs, according to Kellogg last month.

Kellogg Company's Special Channels business is also partnering with No Kid Hungry on the Elevate the Plate Challenge, in which school food service directors can win one of 10 $5,000 grants to expand their school meal initiatives.

“Starting a day with breakfast, like cereal and milk, sets kids up for success in school,” said Doug VandeVelde, general manager, Kellogg Ready to Eat Cereal.

“Our support of No Kid Hungry helps many schools purchase equipment that allows them to offer breakfast in the classroom or breakfast before the bell.”

The Elevate the Plate Challenge kicks off Oct. 1 and concludes Nov. 15. Winning entries will be announced in early 2020.

“A K-12 school food service director’s focus is making sure kids are well-nourished and ready to start the school day,” said Wendy Davidson, president, Kellogg Specialty Channels.

“Our Elevate the Plate Challenge highlights the great work our food service customers are doing to provide delicious food to kids.”

Jill Davis, SVP of corporate partnerships at Share Our Strength, the organization behind No Kid Hungry, said Kellogg has been “a longtime supporter” of No Kid Hungry.

“Our partnership started in 2013 and since then, has grown in size, scope and impact,” Davis said. “Together, we’ve been able to make sure an additional 922,600 kids start their day with school breakfast.”

Kellogg Company’s support of No Kid Hungry is part of the Kellogg’s Better Days global "signature cause platform."

In the past two years, the company has donated 1.1 billion servings of food and reached more than 1.2 million children with nutrition education and feeding programs.

It has also supported farmers, encouraged employees to volunteer and invited people to join in "advocating on behalf of children facing hunger everywhere."

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