Kellogg Company is donating $50,000 to an LGBTQ advocacy group and launching a limited-edition cereal to support anti-bullying efforts.
The Battle Creek-based food maker said it is partnering with GLAAD as an official sponsor for Spirit Day by donating the sum and also releasing All Together Cereal, a limited-edition product.
Each carton of All Together Cereal includes individual boxes of some of Kellogg’s best-known cereals, including Kellogg’s Frosted Flakes, Froot Loops, Rice Krispies, Raisin Bran, Frosted Mini-Wheats and Corn Flakes.
The package is meant to represent diversity and be a symbol of acceptance, “no matter how you look, where you’re from or who you love.”
All Together Cereal is available while supplies last at kelloggstore.com for $19.99.
“At Kellogg, we are firmly committed to equity and inclusion in the workplace, marketplace and in the communities where we work and live,” said Priscilla Koranteng, vice president, global talent and chief diversity officer.
“We have long been allies and supporters of LGBTQ employees, their families and the community. For more than 100 years, Kellogg has nourished families so they can flourish and thrive, and the company continues to welcome everyone to the table.”
The company, its employees and brands also are joining millions of people “going purple” to support the LGBTQ youth community on Spirit Day, “the largest and most visible anti-bullying campaign in the world.”
More information about Spirit Day, as well as a pledge to stand up against bullying, is available at glaad.org/spiritday#intro.