Food maker partners with brewery on IPA


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A West Michigan food maker has partnered with a foreign brewery on a specialty beer.

Battle Creek-based Kellogg Company worked with Seven Bro7hers Brewery out of Manchester, England to brew Throw Away IPA, according to the brewery’s Facebook page.

Kellogg's U.K. and Ireland division donated its “ugly” Corn Flakes that did not pass quality control to Seven Bro7hers to be upcycled as an ingredient in the beer.

Throw Away IPA is a hoppy brew packaged at 5-percent ABV.

It is the first of several beers the brewery will brew in partnership with Kellogg’s U.K. and Ireland division.

The brewery is also seeking expand its team, acquire four locations and expand its production capacity, according to the Seven Bro7hers page on

Seven Bro7hers has raised $509,414 and had 651 investors pledge to the cause as of this morning.

Kellogg Company did not immediately respond to an inquiry on the partnership at press time.

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