Food maker renews Olympic partnership


Battle Creek-based Kellogg Company, founded in 1906, makes food in 19 countries. Photo via

A food maker has renewed its commitment to Team USA and will sponsor the U.S. Olympic Committee through the 2018 and 2020 Olympic and Paralympic Games. 

Battle Creek-based Kellogg Company said this fall its sponsorship category covers hot and cold cereal and granola, portable breakfasts and frozen breakfast.

The renewal of Kellogg's agreement with the committee, or USOC, comes as the company wraps up its successful support of Team Kellogg's and Team USA in the 2016 Olympic Games. 

All five athletes on Team Kellogg's — each a first-time Olympic or Paralympic hopeful — qualified to compete in Rio, bringing home nine total medals.

Paul Norman, president of Kellogg North America, said it’s an “honor” to help the athletes on Team USA “achieve their dreams.”

Scott Blackmun, CEO of USOC, said Kellogg has been a “strong supporter” of America's athletes, helping to provide the resources they need to pursue their dreams of competing in Olympic and Paralympic Games.

The 2018 Olympic Games will be held in PyeongChang, South Korea, and the 2020 Olympic Games will be held in Tokyo. 

Kellogg Company's investment in America's athletes began 35 years ago.

The company supported the Olympic Games from 1976-1992 and the U.S. Olympic teams from 2000-2008. Kellogg renewed its association with Team USA from 2012 through the recent Olympic Games in Rio de Janeiro.

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